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SchooLinks

K-12 college and career readiness platform

Vice President of Marketing

Full-TimeUpdated on 10/17/2026
No salary listed
Expert
Austin, TX, USA
Remote
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • At least 5 years of experience leading marketing organizations, ideally in enterprise software, SaaS, and education technology.
  • Experience selling complex technology solutions to government entities with multiple stakeholders.
  • Ability to manage influence through persuasion, negotiation, and consensus building.
  • Strong commercial skills, ideally developed through product marketing and digital marketing.
  • Passion for revenue and growth, and empathy for startup culture.
  • Analytical and process-oriented operational mindset.
  • Demonstrated desire for continuous learning and improvement.
  • Willingness to execute hands-on rather than delegate all execution.
  • Ability to provide direct, specific performance feedback with clear improvement timelines.
  • Ability to push back on executive requests that compromise campaign quality or RFP win rates.
  • Ability to make tactical marketing decisions without requiring consensus or multiple approval layers.
Responsibilities
  • Own SchooLinks' market narrative, competitive positioning, messaging frameworks, value propositions, and positioning strategies.
  • Use intelligence from the Government Relations lead to align market narrative with policy trends, funding opportunities, and regulatory landscapes.
  • Translate federal guidance and state mandates into market positioning promptly.
  • Own win/loss analysis, competitive battlecards, and sales enablement on positioning; track win rates by competitor, deal size, and vertical and adjust positioning based on results.
  • Own digital and performance marketing from asset creation through campaign refinement; build, test, and iterate acquisition campaigns and improve conversion optimization and funnel metrics.
  • Take personal accountability for conversions, win rate, and customer acquisition cost metrics each quarter.
  • Lead response strategy for requests for proposals and write, edit, and refine proposals as needed; track win rate, average proposal score, and time-to-response metrics.
  • Own event strategy and help execute event logistics, staff booths, conduct post-event analysis, and connect leads when needed.
  • Measure pipeline generated per event dollar spent and discontinue underperforming events.
  • Raise team performance standards through execution and address underperformance with specific examples and improvement timelines.
Desired Qualifications
  • Experience leading marketing organizations in enterprise software, SaaS, and education technology.
  • Commercial skills developed through product marketing and digital marketing.

About the company

SchooLinks provides a college and career readiness platform for K-12 districts. It helps districts plan academics and career pathways by letting students explore interests, map courses, and track progress toward post-secondary goals, using a district-wide SaaS tool for staff to manage planning and reporting. It differentiates itself by integrating academic planning with a built-in network of industry partners, colleges, and alumni for coordinated exploration and opportunities. Its goal is to improve student outcomes by simplifying college and career planning and connecting education with workforce opportunities.

Company Size

1,001-5,000

Company Stage

Series B

Total Funding

$90.6M

Headquarters

Austin, Texas

Founded

2014

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Simplify Jobs

Simplify's Take

What believers are saying

  • July 2026 Intelligence Studio ships immediately to existing districts, creating fast upsell revenue.
  • Shelby County's $527,521.28 three-year renewal signals multi-year retention and expansion.
  • Districts now use SchooLinks instead of Naviance, including Liberty K-12 after the PowerSchool settlement.

What critics are saying

  • PowerSchool's Naviance dominates installed base and can bundle CCR into its broader suite.
  • School districts face procurement churn; Bristol Virginia's $12,962 sole-source proves budget sensitivity.
  • AI education scrutiny raises FERPA and data-governance risk if districts reject automated student profiling.

What makes SchooLinks unique

  • SchooLinks unifies CCR, work-based learning, compliance, and reporting in one district workflow.
  • Its July 2026 Intelligence Studio embeds AI inside existing district data and processes.
  • The May 2026 K-5 rebuild extends career readiness into elementary branding and culture.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Parental Leave
  • Gym Membership
  • Home Office Stipend
  • Company Social Events
  • 401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

6%
Citybiz
Jul 16th, 2026
SchooLinks launches AI Intelligence Studio for college and career readiness teams.

SchooLinks launches AI Intelligence Studio for college and career readiness teams. July 16, 2026 School districts are under increasing pressure to deliver college and career readiness programs with limited staff, tighter budgets, and evolving accountability requirements. SchooLinks is expanding its platform with a suite of artificial intelligence tools designed to automate administrative work, improve advising, and help education leaders make better use of student data without adding new systems. Austin, Texas-based SchooLinks announced the launch of its Intelligence Studio, introducing three AI-powered offerings - Sage, Ergo, and Atlas - that are integrated into its college and career readiness (CCR) platform. The new capabilities are designed for counselors, career and technical education (CTE) teams, district administrators, and data leaders, addressing operational challenges across advising, compliance, and reporting. According to the company, Sage is focused on supporting student advising by reducing the time counselors spend on preparation and routine administrative work. The tool can draft recommendation letters using student profiles and submitted materials, summarize student information before meetings, identify gaps in college application lists, track progress toward goals, and help prioritize counselor caseloads based on deadlines and urgency. By handling repetitive preparation tasks, Sage is intended to give staff more time for direct student engagement. Ergo targets administrative processes that often consume significant staff resources across school districts. The AI agent automates tasks such as matching students with work-based learning opportunities, pre-filling forms, monitoring CTE pathway completion, verifying evidence of industry credential attainment, tracking employer engagement, and identifying potential compliance issues before reporting deadlines. Rather than replacing staff oversight, the system is designed to automate routine processing while flagging exceptions that require human review. Atlas is aimed at district and school leaders who need to analyze data and produce reports without relying on technical specialists. The platform supports conversational data analysis, generates board-ready reports and state accountability documentation, and helps align district initiatives with accountability standards and local strategic goals such as Portrait of a Graduate programs. SchooLinks said Atlas also enables users to build dashboards that can be shared across organizations while preserving role-based access to student information. Katie Fang, founder and CEO of SchooLinks, said many school districts are expected to accomplish more with fewer counselors, CTE staff, and financial resources. She said the company's AI offerings were developed to expand staff capacity by helping educators complete work they already recognize as important but often lack the time to finish. Unlike standalone AI applications that require users to manually provide context, SchooLinks said its Intelligence Studio operates within the existing data and workflow infrastructure used by districts to manage college and career readiness programs. The platform contains structured information including student assessments, four-year academic plans, career readiness indicators, CTE pathway progress, work-based learning placement records, employer partnerships, and Perkins compliance data. Because the AI tools access information already managed within the platform, they are designed to deliver responses and automate workflows using existing institutional data. The company also emphasized safeguards around AI use in education. Chief Technology Officer Michael Discenza said one of the primary obstacles to broader AI adoption in schools has been building user confidence and making AI systems more transparent. Intelligence Studio was designed to provide educators with visibility into how AI-generated outputs are produced while keeping staff in control of decisions and workflows. SchooLinks said AI-generated work is subject to staff review before information is saved, distributed, or applied. Student data remains within the company's existing infrastructure and is not used to train underlying AI models. The platform also maintains its existing role-based access controls so users can access only the information they are authorized to view. The Intelligence Studio is available immediately to districts using the SchooLinks platform. Administrators can enable AI capabilities through the platform's settings, allowing schools to access the new functionality without deploying separate software, changing existing workflows, or requiring additional user training.

Yahoo Finance
May 27th, 2026
SchooLinks launches fully rebuilt K-5 career readiness platform with customisable school branding

SchooLinks has launched a redesigned K-5 career readiness platform that allows school districts to fully customise the experience with their own colours, mascots and narratives. The platform integrates district branding directly into its interface rather than simply applying logos as overlays. The system features what SchooLinks calls "narrative architecture", offering customisable story worlds that frame lessons and activities in contexts meaningful to students. Districts can deploy the flagship Mission Horizon story world, select alternative themes, or create fully original narratives using the company's AI-assisted content pipeline. Branding is set at district level and automatically inherited across all schools, with options for individual school customisation. CEO Katie Fang said the platform aims to make career readiness part of school culture rather than a standalone programme by connecting students to their school community from their first login.

InfoTechLead
Oct 27th, 2024
VC funding: Zip, SchooLinks, Obligo, WarrCloud, Tour24, Globality

SchooLinks, a leading software platform for College and Career Readiness, announced its $80 million Series B funding led by Susquehanna Growth Equity, with participation from Stephens Group, Strada, and ASA.

Business Wire
Oct 22nd, 2024
SchooLinks Announces $80M Series B Funding Round Led by Susquehanna Growth Equity (SGE)

SchooLinks, a leading software platform providing College and Career Readiness (CCR) resources for K-12 students across the U.S., today announced a mi

Business Wire
Oct 21st, 2024
SchooLinks Announces $80M Series B Funding Round Led by Susquehanna Growth Equity (SGE)

SchooLinks announces $80M Series B funding round led by Susquehanna Growth Equity (SGE).