What You’ll Do

• Produce quarterly, high-quality campaign analyses and identify trends that provide early insights with the goal of improving ABM, event, and digital campaign performance across the EU
• Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and overall target database engagement
• Partner with regional marketing leaders to translate marketing data into actionable insights to help drive continuous performance improvements"
• Be regarded as the in-house expert consultant for our EU team to create optimized campaign journeys, enhanced nurture programs, and persona-focused segmentation
• Develop a library of training content for marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing
• Deliver quarterly campaign performance metrics and provide proactive recommendations for maximizing account engagement, opportunity creation, campaign influence, and marketing spend optimization
• Produce Veeva Summit event reporting and be fully capable of providing weekly and post-event analytics to both operational and executive-level audiences

Requirements

• 5+ years of experience in supporting global campaign deployment and optimization with a strong understanding of key concepts, including campaign planning, execution, testing, and metrics within a B2B enterprise software environment
• Demonstrates a strong ability to think through marketing operations strategies with the team and enable them to execute with speed
• CRM and Marketo (or equivalent) proven working knowledge/certification required
• Persona-focused database segmentation and augmentation expertise
• Strong Excel expertise
• Ability to build relationships working in a cross-functional global environment
• Possesses proven data manipulation and analytical capabilities designed to  translate raw marketing data into performance improvement  insights and can communicate related recommendations through storytelling that drives impactful and measurable change
• Critical thinking, attention to detail, and problem-solving skills required
• Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills
• Ability to own and deliver on multiple strategic projects under aggressive timelines within a multinational matrixed team structure
• Proven ability to excel in a dynamic environment
• Bachelor’s degree required

Nice to Have

• Analytics platform (Tableau, Sigma, etc.) experience or equivalent
• Basic knowledge of SQL or other database expertise
• Advanced technical skills in HTML coding, CSS, JavaScript
• Digital marketing knowledge: web tracking, Google Analytics
• Vendor management experience
• Life sciences industry experience is a plus

Perks & Benefits

• The chance to work with a genuine market leader
• Opportunities for progression - the sky is the limit!
• Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role
• Work anywhere policy - Yes, you can utilize our office spaces, or work remotely when you need to
• A wide range of perks & benefits - Don’t just take our word for it, apply here and find out more!