Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:

Mercury Marine is seeking an Email Producer to join our growing Performance Marketing team to support daily email marketing operations for the Division to drive efficiency and the pursuit of data-driven optimizations to improve results. The ideal candidate combines operational excellence and superb email subject matter expertise and will be responsible for the end-to-end creation and execution of marketing automations and ad-hoc email campaigns. This person will report into the Email Marketing Director, spending much of their time handling email requests, building in Marketo or other email tools, while providing support for producing emails through to final build, QA, testing, tracking and deployment. In some situations, it may require using advanced troubleshooting to address technical challenges.

Primary Purpose: Implementation of the build and production of email marketing communications to drive forward the optimization and execution of Mercury Marine email programs. This is a critical role as part of the Performance Marketing team, working in lock step with the Email Marketing Associate to deliver highly effective and personalized email marketing campaigns.

At Brunswick, we have passion for our work and a distinct ability to deliver. 

Essential Functions:

• Creating managing and optimizing email marketing campaigns to achieve lead funnel strategies and other business goals consistently.
• Developing and implementing email customer segmentation, smart list and targeting strategy.
• Status meetings with email team lead in pursuit of executing email deliverables on time and within project scope.
• Creating automation workflows and continuously optimizing each step to maximize engagement.
• Utilize your technical expertise in coordination with Marketing Technology to implement advanced automation workflows and troubleshoot technical issues to maintain, enhance and develop innovative marketing automations for lifecycle and nurture campaigns.
• Support the generation and implementation of testing strategies, including Email A/B testing to drive qualified traffic and revenue-building activities improvements that could potentially increase conversions.
• Regularly auditing email Marketo instances and marketing efforts to provide actionable recommendations to accelerate success or address gaps in performance.
• Execution of marketing best practices, including configuration and maintenance of campaign and nurture workflows, program builds, and associated reporting metrics.
• Assist with technical feasibility, implementation approach, deployment strategies, and QA effort.
• Configure and execute Smart Campaigns in Marketo, leveraging their dynamic capabilities for targeted and responsive marketing efforts.
• Utilize Marketo Flow Actions to automate complex marketing processes, enhancing campaign execution and operational efficiency.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Qualifications & Requirements:

• Bachelor’s degree in marketing, business, information technology or related field required.
• 3-5 years of direct Marketo experience within email marketing implementation.
• Email platform experience inclusive of tools such as Knak or Litmus with basic code editing skills to optimize and modify assets for email as needed.
• Marketing Platforms experience like Salesforce CRM and Adobe CDP a plus.
• Strong collaboration and project management skills.
• Critical thinking and ability to understand business needs and connect needs to technical roadmaps and solutions.
• Solutions oriented mindset that enables collaboration across multiple teams.
• Self-starter with ability to work independently and within a team.
• Must have an aptitude for technical challenges as well as business acumen.
• If you are passionate about email marketing and looking to make a significant impact, we invite you to apply for this exciting opportunity.

Salary:

The anticipated pay range for this position is $65,000- $104,300 annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick’s comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people.  We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more.   In addition, we’re proud of being recognized for making a splash with numerous awards!

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact [email protected] for support. 

For more information about EEO laws, - click here

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [email protected] or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers.  If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [email protected].