Full-Time

Email Producer

Confirmed live in the last 24 hours

Brunswick

Brunswick

501-1,000 employees

Automotive & Transportation
Energy
Consumer Goods

Compensation Overview

$65k - $104.3kAnnually

+ Annual Discretionary Bonus

Mid, Senior

Vernon Hills, IL, USA

Category
General Marketing
Growth & Marketing
Required Skills
Salesforce
Requirements
  • Bachelor’s degree in marketing, business, information technology or related field required.
  • 3-5 years of direct Marketo experience within email marketing implementation.
  • Email platform experience inclusive of tools such as Knak or Litmus with basic code editing skills to optimize and modify assets for email as needed.
  • Marketing Platforms experience like Salesforce CRM and Adobe CDP a plus.
  • Strong collaboration and project management skills.
  • Critical thinking and ability to understand business needs and connect needs to technical roadmaps and solutions.
  • Solutions oriented mindset that enables collaboration across multiple teams.
  • Self-starter with ability to work independently and within a team.
  • Must have an aptitude for technical challenges as well as business acumen.
Responsibilities
  • Creating managing and optimizing email marketing campaigns to achieve lead funnel strategies and other business goals consistently.
  • Developing and implementing email customer segmentation, smart list and targeting strategy.
  • Status meetings with email team lead in pursuit of executing email deliverables on time and within project scope.
  • Creating automation workflows and continuously optimizing each step to maximize engagement.
  • Utilize your technical expertise in coordination with Marketing Technology to implement advanced automation workflows and troubleshoot technical issues to maintain, enhance and develop innovative marketing automations for lifecycle and nurture campaigns.
  • Support the generation and implementation of testing strategies, including Email A/B testing to drive qualified traffic and revenue-building activities improvements that could potentially increase conversions.
  • Regularly auditing email Marketo instances and marketing efforts to provide actionable recommendations to accelerate success or address gaps in performance.
  • Execution of marketing best practices, including configuration and maintenance of campaign and nurture workflows, program builds, and associated reporting metrics.
  • Assist with technical feasibility, implementation approach, deployment strategies, and QA effort.
  • Configure and execute Smart Campaigns in Marketo, leveraging their dynamic capabilities for targeted and responsive marketing efforts.
  • Utilize Marketo Flow Actions to automate complex marketing processes, enhancing campaign execution and operational efficiency.

Company Stage

IPO

Total Funding

N/A

Headquarters

Mettawa, Illinois

Founded

1845

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for smart features in boats aligns with Brunswick's tech-driven products.
  • Increased interest in sustainable boating boosts Brunswick's eco-friendly product opportunities.
  • Advancements in battery technology open new markets for Brunswick's electric boats.

What critics are saying

  • Departure of key personnel may disrupt Brunswick's digital strategy execution.
  • Investment pressures could prioritize short-term gains over long-term innovation at Brunswick.
  • Regulatory challenges may arise for Brunswick's autonomous docking and 'Boating Intelligence' initiatives.

What makes Brunswick unique

  • Brunswick's 'Boating Intelligence' initiative sets it apart in marine technology innovation.
  • Recognition as a responsible company enhances Brunswick's brand reputation and customer trust.
  • Brunswick's focus on autonomous docking showcases leadership in advanced marine solutions.

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Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Wellness Program

Health Savings Account/Flexible Spending Account

Hybrid Work Options