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Long Island Speech

Social Media Marketing Coordinator

Social Media Strategy & ManagementPosted on Nov 12
Full-timeStony Brook, NY, USA

About the Job

Requirements

  • Strong familiarity with social media platforms, including Facebook, Instagram, YouTube, and LinkedIn.
  • Proficiency in Canva Pro and CapCut.
  • Experience using Meta Business Suite and Meta platforms to manage, monitor, and support social media marketing efforts.
  • Experience creating and editing short-form video, such as Instagram Reels, TikTok, and YouTube Shorts.
  • Ability to work independently and collaboratively.
  • Solid computer skills, including MS Office, Google Drive, web analytics, and Google AdWords.
  • Must have a car and a valid New York State driver's license.
  • Proven experience in marketing coordination, sales coordination, or a related role.

Responsibilities

  • Develop, plan, and execute social media content across multiple platforms, including Facebook, Instagram, YouTube, and other relevant channels, to promote nine office locations.
  • Create, edit, and publish graphics, videos, reels, stories, and promotional posts that reflect the practice and its mission.
  • Develop and maintain a social media content calendar to ensure consistent posting and strategic messaging.
  • Monitor social media accounts, respond to comments and messages, and encourage positive audience engagement.
  • Design and produce digital and print marketing materials using Canva Pro.
  • Research social media trends, competitor activity, and new marketing opportunities to keep content relevant and engaging.
  • Track social media performance, including engagement, reach, audience growth, and campaign results, and provide regular reports and recommendations.
  • Collaborate with office locations to gather content, promote local initiatives, and ensure consistent brand representation.
  • Support internal marketing initiatives, seasonal promotions, and special events through creative digital content.
  • Develop, create, and manage social media content across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant platforms for Spot Pal and Sport Pal.
  • Create, edit, and publish reels, videos, graphics, stories, educational posts, and promotional campaigns.
  • Develop and maintain a strategic social media content calendar for both brands.
  • Collaborate with healthcare professionals, certified providers, athletes, sports teams, retail partners, and brand ambassadors to gather testimonials, product demonstrations, and user-generated content.
  • Create educational and promotional content highlighting Spot Pal and Sport Pal products, programs, partnerships, and customer success stories.
  • Support new product launches, promotional campaigns, special events, and retail initiatives through creative social media content.
  • Monitor social media accounts, engage with followers, and help grow online communities.
  • Stay current on social media trends, emerging platforms, and competitor activity to identify opportunities for brand growth.
  • Track and analyze social media performance, including engagement, reach, follower growth, and campaign results.
  • Collaborate with the Marketing & Operations Director and internal team to ensure content aligns with overall marketing strategies and business goals.

Desired Qualifications

  • A bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.

About the Company

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