PR Executive

Overview

The Role of Public Relations
Public Relations Executives manage the information between organisations or individuals and the general public. They promote their clients to their intended audiences through news items, press releases and product placements.
A PR Executive works within a wider team and aims to influence public opinion or behaviour without the use of paid advertising.

By generating positive news coverage, achieving product placement without payment in broadcast, print and new media, and placing spokespeople as commentators, a PR Executive works to proactively promote the profile and reputation of their clients.

Responsibilities

Typical Work Activities
The work of a public relations (PR) Executive is likely to vary from day-to-day, depending on the organisation and sector.
PR agencies often specialise in specific industry sectors, such as consumer, business-to-business (B2B), financial or healthcare.

Tasks typically involve:

• liaising on a daily basis with clients and the media, often via telephone and email;
• relationship building and networking with colleagues, clients and the media;
• monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients;
• working as part of an account team to develop client proposals and implement the PR activity;
• preparing regular client reports and attending client meetings;
• researching, writing and distributing press releases to targeted media;
• promoting news stories and features to the media, known as 'selling in'
• collating, analysing and evaluating media coverage;
• event management, including press conferences and promotional events;
• attending and promoting client events to the media;
• assisting with the production of client publications, such as in-house magazines;

Key Skills

• excellent communication skills both orally and in writing
• excellent interpersonal skills
• good IT skills
• presentation skills
• initiative
• ability to prioritise and plan effectively
• awareness of different media agendas
• creativity

Note: The preceding job description documents the general nature and level of work but is not intended to be a comprehensive list of all activities, duties and responsibilities required of job incumbents. Consequently, job incumbents may be asked to perform other duties as required.

Qualifications

• Be proactive, reliable, responsible and accurate with an attention to detail
• Possess the ability to keep information confidential
• Skilled in engaging with Key Opinion Leaders (KOLs).
• Must be well-versed in English in reading, speaking and writing.
• Self-motivated with a positive and professional approach to management

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance