Growth – Lifecycle @ Clay

Growth & Marketing (1)

About Clay

Our mission is to help organizations turn any growth idea into reality.

We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration, especially in a world where AI rewards the teams who think differently. We're already helping thousands of customers — including Anthropic, Waste Management, Figma, and Ramp — go to market with unique data, signals, and AI research.

In 2025, we crossed $100M in revenue and raised a $100M Series C at a $3.1B valuation, backed by world-class investors including Sequoia, CapitalG, and First Round. We also completed our first first employee tender offer and launched a community equity round, for our customers, agency partners, and club members.

Some things to know about us:

Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, and 50+ Clay clubs.
Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
All employees can work for free with world-class coaches who specialize in creativity, management, and more.
Our operating principles — including negative maintenance and non-attached action — guide our work.
Read about us in the NYT, Forbes, First Round Review, and more.

Hear from our employees directly on our Glassdoor page!

Growth, Lifecycle @ Clay

We’re seeking a Growth Lead to scale our Lifecycle efforts. This role requires someone who can clearly understand Clay’s customer segments and how each individual builds the habit of using our product. Additionally, this person needs to work really well cross-functionally to ensure we’re communicating the right updates to customers and the community.

What You’ll Do

You will be the main driver of Clay’s email and in-product notification channels, owning all company communications as well as experiments to improve core metrics.
You will obsess over our email onboarding process, building different tracks for different personas and use cases.
You will obsess on how our core market segments and personas build the habit of using Clay. You will then experiment with how we can manufacture habit loops through different forms of notifications.
You will partner very closely with our GTM Ops team to ensure you have all of the right audience segments and tracking infrastructure to implement campaigns.
You will work closely with Content and Product Marketing to launch ongoing company announcements and product features with clear and concise copy.
You will work closely with Brand to ensure our emails fit our guidelines and have a strong brand presence.

What You'll Bring

Experience with building lifecycle motions that drive impact in activation and product engagement.
Experience working with cross-functional teams across Marketing, Brand, Content, and Ops to ensure marketing campaigns are being launched successfully.
Experience building internal processes to optimize operations within the lifecycle function.
Experience with experimentation - comfortable with establishing MDEs, experiment runtime, etc. but also clearly understanding when we should just run a pre and post analysis.

Growth – Lifecycle

Clay

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About Clay

Growth, Lifecycle @ Clay

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6 month growth

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