Job Summary:

Ruggable is seeking a seasoned VP of Acquisition to lead a top tier team of growth marketers to drive the business to achieve its revenue ambitions. The ideal candidate will have proven experience in managing large media budgets across online and offline paid media channels. You will be responsible for developing and executing a comprehensive growth marketing strategy to acquire new customers while maintaining marketing efficiencies. 

This role reports into the SVP of Marketing. As part of the extended leadership team, you will partner and collaborate with Ecommerce, CRM, Insights, Brand, and Creative to develop and lead initiatives.  

What You’ll Do: 

• Drive topline revenue growth for the DTC business through planning, development, and execution of comprehensive performance marketing strategies via paid media channels
• Own key department objectives and develop initiatives for new customer growth, LTV:CAC, and channel expansions while focusing on marketing efficiency
• Oversee, plan, and execute campaigns for digital channels (Social, Search, Affiliate, Display) as well as traditional channels (Video, Audio, OOH, Direct Mail)
• Monitor and analyze performance metrics, providing insights and recommendations to optimize marketing strategies and campaigns; test, measure, and learn continuously
• Work closely with Growth Analyst to determine channel budget allocations; partner with FP&A and Marketing Insights to drive financial forecasting
• Collaborate closely with Integrated Marketing, Creative, CRM, Ecommerce, and Insights on all new product launches, promotions, and marketing campaigns
• Mentor and develop an agile, collaborative, and high performing growth marketing team
• Manage vendor and partner relationships to identify areas of opportunity and growth
• Identify opportunities with new channels, platforms, and tools by staying on the forefront of industry trends

What You’ll Need to Have:

Required: 

• DTC subscription and traditional ecommerce experience
• 3+ years of leading as Head of Growth for a digitally native business with annual sales $200M+
• Direct, hands-on experience with media buying on Meta and/or Google
• Working knowledge of offline marketing specifically as it relates to TV/OTT and Audio
• Experience leading high performing growth marketing teams of 5+ people
• Managed diverse media budgets of $100M+
• Must be data driven and proficient in aggregating data across multiple sources
• Comfortable working in a fast-paced hybrid environment with an ability to pivot and bring teams together

Preferred: 

• Experience with marketplaces and/or retail media
• Experience with conversion rate optimization (CRO)
• Experience with CRM, specifically email marketing and SMS
• Lead gen cultivation
• Comfortable pulling and analyzing data from GA4, Heap, and Looker
• CDP activation

Compensation:

• $225,000 - $260,000 per year base salary
• An annual bonus percentage that varies based on level of role
• Employer matching (up to 3% of base salary) for company sponsored 401K plan