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Unilever

Global consumer goods manufacturer and marketer

Assistant Brand Manager - Upro Home Care

Brand & Creative MarketingUpdated on Nov 13
Full-timeHo Chi Minh City, VietnamNo salary listedIn-person

About the Job

Requirements

  • At least 3 years of experience in brand management, preferably in fast-moving consumer goods.
  • Good written and verbal English communication skills.
  • Experience in innovation development, including identifying issues and opportunities, end-user triggers and barriers, and proposing the 6P mix.
  • Experience in communication and trade channel deployment.
  • A background in financial partnering in innovation profit and loss.

Responsibilities

  • Lead growth and deployment strategies for Homecare Professional (UPro) and Surf Dishwash Retail, ensuring delivery of business and brand targets.
  • Partner with cross-functional teams to identify operator, shopper, and consumer insights and translate them into innovation, renovation, and activation plans.
  • Drive the UPro innovation agenda, including market understanding, the innovation pipeline, 6P deployment, and business case development.
  • Manage Surf Dishwash portfolio growth through innovation, renovation, pack-price architecture, mix optimization, and distribution expansion.
  • Lead communication, activation, point-of-sale materials, and sales engagement programs in partnership with agencies, Media, and CBD teams.
  • Monitor business performance and initiative effectiveness, generating learnings and actions to accelerate growth.
  • Drive consumer and operator demand generation across online and offline channels.
  • Feed local market needs into regional and global innovation projects.
  • Collaborate with Marketing, R&D, Finance, Supply Chain, Digital, and Sales teams to deliver category and brand plans.
  • Manage marketing budgets within agreed targets and ensure effective resource allocation.
  • Perform other tasks assigned by the line manager.

Desired Qualifications

  • Brand management experience in fast-moving consumer goods is preferred.

About the Company

Unilever

Global consumer goods manufacturer and marketer

Unilever operates as a global consumer goods company with a broad portfolio of brands across foods, personal care, and home care. Its products are made at scale and distributed through retailers worldwide, making everyday items easily accessible. The company differentiates itself through a wide mix of brands, geographic reach, a history of mergers and acquisitions, and a strong focus on sustainability and social impact. Its goal is to help people feel good and live better by delivering trusted, affordable products at scale while pursuing sustainable growth.

Company size
10,001+
Company stage
IPO
Headquarters
London, United Kingdom
Founded
1872

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