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Banco Bilbao Vizcaya Argentaria

Global banking and financial services

Behavioral Economics Analyst

Full-TimeUpdated on 10/15/2026Deadline 10/16/26
No salary listed
Junior
Bachelor's
Mexico City, CDMX, Mexico
Hybrid
Growth & MarketingGrowth Marketing

About the job

Requirements
  • A completed bachelor's degree (Licenciatura) in Economics, Statistics, Mathematics, or Marketing.
  • Deep applied knowledge of Behavioral Economics and experimental design.
  • Solid knowledge of descriptive statistics.
  • Understanding and application of statistical significance and tests such as chi-square.
  • A focus on commercial effectiveness and sales funnel optimization.
  • One to two years of verifiable experience in Behavioral Economics, Performance Marketing, or Product Growth.
Responsibilities
  • Work closely with commercialization teams to analyze sales barriers and propose behavioral-science-based strategies that optimize commercial efforts.
  • Identify psychological pain points in the customer journey and develop behavioral proposals to improve performance across KPIs.
  • Collaborate on evidence-based campaign strategy by designing messages and offer structures that appropriately resonate with users’ mental models.
  • Design, execute, and measure behavioral experiments using A/B testing, replacing assumptions with data-based conclusions.
  • Interpret performance metrics and data analysis through a behavioral lens to predict purchasing trends.
  • Apply decision architecture to refine pricing, product bundles, and checkout flows to maximize lifetime value.
  • Translate complex behavioral science theories and statistical models into tangible incremental revenue, defend innovative hypotheses with stakeholders, and iterate rapidly in a dynamic, fast-paced environment.
Desired Qualifications
  • Knowledge and interpretation of regression models.
  • Knowledge of primary research.

About the company

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Banco Bilbao Vizcaya Argentaria

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Banco Bilbao Vizcaya Argentaria, commonly known as BBVA, is a multinational financial services group offering retail, commercial and corporate banking. It provides accounts, payments, lending, mortgages, investment products and financial guidance for individuals and businesses, alongside services for institutional clients. BBVA combines physical banking networks with digital channels and operates across multiple international markets. Its business spans everyday financial needs, business financing, wealth management and transaction services within the regulated banking industry. Its workforce combines specialist delivery, customer support and business operations.

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