Full-Time

Adobe Growth Marketing Director

Confirmed live in the last 24 hours

WillowTree

WillowTree

501-1,000 employees

Mobile app and web development services

Consulting
Consumer Software

Compensation Overview

$145k - $181kAnnually

Senior, Expert

Boston, MA, USA + 4 more

More locations: Remote in USA | Durham, NC, USA | Columbus, OH, USA | Charlottesville, VA, USA

Hybrid role with in-office presence required in Boston, Charlottesville, Columbus, or Durham, or fully remote with travel to clients and offices.

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • Experience with several relevant platforms within the Adobe Experience Platform ecosystem: Adobe Real-time CDP, Adobe Campaign, Adobe Marketo Engage, Adobe Analytics, Adobe Journey Optimizer, Customer Journey Analytics
  • Advanced knowledge of various digital marketing tools and channels, including analytics, attribution, ad serving, CDPs, push/SMS/in-app, email marketing, social media
  • Developed and led multi-phase projects with various client partners across industries
  • Talent management experience including hiring, performance management, and leadership development for diverse teams
  • An excellent writer with phenomenal communication and storytelling skills
  • Expertise with data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, testing & optimization, etc.
  • Demonstrated success in planning and deploying integrated digital marketing or communications campaigns to drive acquisition, increase retention, and improve customer lifetime value (CLV)
  • Ability to travel onsite to our office locations and clients (estimated 3-5 business days per quarter)
Responsibilities
  • Advances WillowTree's Adobe practice in alignment with a comprehensive and compelling vision; develops structures and ceremonies to track measurable progress against bringing that vision to fruition
  • Leverages extensive in-platform experience to own tool implementation, integration, or execution projects within the Adobe stack (including Real-time CDP, Adobe Campaign, Journey Optimizer, Marketo Engage, Adobe Analytics, or Customer Journey Analytics)
  • Operates as a strategic and supportive consultant for clients while driving growth processes, innovative marketing trends, and an evolutive approach to delivery
  • Elevates Adobe stack expertise across the practice by crafting and presenting training materials for team members, including platform skills and delivery best practices
  • Manages multiple projects and teams by providing strategic direction, marketing expertise, and in-platform execution in support of approximately $3M to $5M in revenue
  • Identifies expansion opportunities and supports sales/contract discussions when pursuing increased engagement based on outstanding client needs
  • Nurtures relationships with client stakeholders to align on project priorities, generate positive business outcomes, and serve as an intermediary for continuous feedback
  • Responsible for the successful delivery of projects in their portfolio while coaching account leads to operate autonomously, on time, and within scope
  • Provides oversight, coaching, and strategic guidance to multiple client teams, including mentorship of a team of 3-7 people in a managerial capacity, while supporting larger practice-level staffing discussions and interviewing efforts across the Growth team
  • Dedicate time to supporting broader practice OKRs and strategic initiatives outside their client teams to elevate and evolve the Growth team’s service offerings
  • Collaborates with team members around solutions while acting as a conduit of support to more senior members in the practice

WillowTree helps clients leverage mobile technologies by guiding them from strategy development to product launch. The company offers services in app development, web development, OTT development, digital product strategy, design, growth, and voice technology. Their approach combines high-level strategic insights with practical considerations like build costs and timelines. WillowTree stands out by serving major Fortune 500 companies, ensuring that their recommendations are grounded in real-world applications. The goal is to assist clients in successfully navigating the mobile landscape and achieving growth through effective digital products.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Charlottesville, Virginia

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for mobile-first strategies boosts WillowTree's app development services.
  • Acquisition by Telus International expands collaboration and market reach opportunities.
  • Expansion in Latin America is facilitated by acquiring Brazilian firm PoaTek.

What critics are saying

  • Increased competition in innovation consulting could challenge WillowTree's market position.
  • Integrating acquisitions like PoaTek and Maark may lead to operational misalignments.

What makes WillowTree unique

  • WillowTree integrates enterprise-grade security with top-tier consumer UX in mobile apps.
  • The company has a strong portfolio with Fortune 500 clients like GE and PepsiCo.
  • WillowTree's expertise spans app development, OTT, and voice technology.

Help us improve and share your feedback! Did you find this helpful?