Account Based Marketing
Amazon
Account Based Marketing
Amazon
Sells products online and rents cloud computing
The Account Based Marketing (ABM) Manager will join the AWS LATAM Marketing team in Brazil, supporting the development and execution of ABM campaigns designed to drive revenue growth and AI and cloud adoption among enterprise-level customers and key accounts in the Brazilian market. This role involves partnering closely with sales teams to create personalized marketing campaigns, developing targeted content for decision-makers across industries, and tracking campaign performance through data-driven insights. The ABM Manager will act as a marketing point of contact with sales teams, participating in account planning sessions, sales calls, and Quarterly Business Reviews, while leveraging global marketing resources to address field needs with creativity and efficiency.
Key job responsibilities
The ABM Manager is responsible for designing and implementing ABM strategies targeting high-value accounts in Brazil, working in close partnership with sales teams to build personalized campaigns aligned with account objectives. This includes developing targeted content and programs that resonate with enterprise decision-makers, tracking and optimizing campaign performance using data and metrics, and collaborating with cross-functional teams to ensure consistent messaging and customer experience. The role also requires acting as a key marketing contact for sales teams and leaders, participating in account planning, sales calls, meetings, and QBRs, and leveraging global marketing resources to fulfill field requirements while finding ways to invent and simplify without relying on large budgets.
A day in the life
On a day-to-day basis, the ABM Manager coordinates with sales teams to align account priorities and campaign execution, develops and refines targeted content and marketing materials for specific accounts and industries, monitors and analyzes ABM campaign performance data to identify optimization opportunities, and participates in sales team calls and planning sessions. The role also involves collaborating with cross-functional stakeholders — including field marketing, global marketing, pre-sales, and solution architects — to ensure program alignment and consistent customer experience, as well as managing project timelines and stakeholder communications to keep campaigns on track.
About the team
The AWS LATAM Marketing team operates within AWS Sales, Marketing, and Global Services (SMGS), responsible for driving revenue, adoption, and growth from startups to Global 500 enterprises. The team is built on inclusion, curiosity, and continuous learning, supported by employee-led affinity groups and knowledge-sharing initiatives. Members are encouraged to bring diverse experiences and non-traditional career paths, with an environment that fosters mentorship, career growth, and work-life harmony. The team values an entrepreneurial mindset, collaboration across geographies, and a bias for action — working closely with field sales, pre-sales, solution architects, and global marketing.
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience creating brand marketing content
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon runs the largest online store in the United States and rents cloud computing to businesses and governments through Amazon Web Services. AWS pioneered renting computing power over the internet, and Amazon built its own delivery network to get orders to customers quickly. Shoppers buy from Amazon and from independent sellers on its store, and Prime members pay a subscription for fast free shipping, streaming video and music, and other perks. AWS rents out computing power, storage, databases, and AI tools so companies can run software without owning servers, and Amazon also makes Kindle e-readers and Echo speakers with the Alexa assistant. Jeff Bezos founded Amazon in 1994, and it is based in Seattle, Washington.
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