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Numan

Online men's health clinic delivering prescriptions

Head of Paid Social

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeLondon, UK

About the Job

Requirements

  • At least 7 years of paid social experience, including experience scaling high-spend accounts.
  • Strong understanding of video versus static creative, user-generated content versus high-fidelity creative, and platform-native formats on Meta and TikTok.
  • Demonstrated ability to drive creative-led growth, not just media buying.
  • Experience with creative automation, feeds, or templated production.
  • Deep knowledge of platform mechanics, including bidding, account structure, and signals.
  • Comfort with data, attribution, and incrementality.

Responsibilities

  • Define the paid social approach across Meta, TikTok, and emerging channels.
  • Set direction on asset mix, formats, and creative types.
  • Develop perspectives on what works, why it works, and what to test next.
  • Build and run a high-velocity creative system producing hundreds of assets per month.
  • Translate performance into actionable creative insights and hypotheses.
  • Partner with creative teams to deliver platform-native, performance-led output.
  • Design workflows to support more than 1,000 concurrent ads.
  • Implement modular frameworks, such as Hook × Body × CTA for video.
  • Define account structures for modern algorithmic bidding environments.
  • Lead testing across creative, bidding, and landing experiences.
  • Scale efficiently while navigating platform constraints and restrictions.
  • Own how data feeds performance, including Conversion API, event design, and value-based optimisation.
  • Use tools such as Motion and business intelligence platforms to identify winning patterns.

Desired Qualifications

  • Experience with Smartly.io or similar tools.
  • Background in regulated or high-lifetime-value categories.
  • Exposure to broader growth channels, including pay-per-click advertising, search engine optimisation, display advertising, and conversion rate optimisation.

About the Company

Numan

Online men's health clinic delivering prescriptions

Numan operates as a digital health clinic focused on men’s health. It provides online consultations with UK-based clinicians, enabling users to receive personalized treatment plans for conditions like erectile dysfunction, hair loss, and nutritional gaps. Treatments and products—prescription medications and supplements—are prescribed online and delivered discreetly to the patient’s home. The service is built around a direct-to-consumer telemedicine model that combines medical advice with product fulfillment so men can access care without visiting a clinic. Compared with traditional healthcare and other telemedicine providers, Numan concentrates specifically on male health issues that are often sensitive to discuss, offering a streamlined, private, and convenient pathway from consultation to medication delivery. The company aims to make healthcare for men more accessible and convenient by integrating diagnosis, treatment, and home delivery into one platform.

Company size
201-500
Company stage
Debt Financing
Total funding
$149.2M
Headquarters
London, United Kingdom
Founded
2018

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