Field Marketing Specialist

Job Description

Support Strategic Direction

• Work closely with the Regional Marketing Manager to translate the regional field strategy into clear, actionable plans.
• Drive relevance across key moments of need by tailoring messaging, activating occasion‑led campaigns and supporting the right big moments in the region.
• Partner with local sales teams to build mental availability hand in hand with physical availability in image‑driving outlets, On Premise, Off Premise and new business environments.
• Set clear goals together with the Regional Marketing Manager to drive trial, especially among students, in-frequent and new consumers.
• Use programme tools and reporting to track performance, improve targeting and provide strategic input (e.g. consumer perceptions and trends).

Consumer Collecting

• Occasions & Sampling Plan – Develop and execute a local sampling plan that targets the right occasions, locations and audiences, ensuring the right product mix is always available.
• Student Marketeer Management – Lead and coach your team of Student Marketeers, ensuring they deliver high‑quality sampling and brand experiences in line with programme objectives.
• Campus Activation – Plan and deliver impactful activations on and around campus that build brand love and drive product trial with students.
• Onboarding and Training – Lead the onboarding and continuous training of Student Marketeers, setting them up for success in the field.
• Recruitment – source and select high‑calibre, diverse Student Marketeers who embody the brand.
• Incorporate indirect sampling initiatives that broaden reach in occasions where direct sampling is more challenging.

Event Marketing and Brand Activation

• 3rd Party Event Plan & Activation – Build and execute a local 3rd‑party event plan, selecting the right events and delivering premium Red Bull activations that increase brand love and product usage in locally relevant scenes.
• Brand Campaign Activation – Bring national brand campaigns to life locally by creating and executing field activation plans that make campaigns tangible for consumers.
• Support activation of Regional Big Moments – Support the Field Marketing Project Manager and Regional Marketing Manager in activating Regional Big Moments (e.g. key festivals, sports or culture events) with strong on‑site execution.
• Activation of Large Titled Events – execute the activation plan of large Red Bull titled events in your region.
• Event Vehicle Activations – use the event vehicle and other mobile asset activations that surprise and delight consumers and create strong trial opportunities.
• Maximise EMO (Earned, Manged and Owned) media opportunities by creating locally relevant stories and experiences.

Opinion Leader Programmes

• IDO Management – Manage IDOs (Image‑Driving Outlets) ensuring they are activated with the right tools, visibility and experiences to build brand love and drive product trial.  
• Local Opinion Leader Seeding – Identify, build and maintain relationships with local opinion leaders across sport, culture, nightlife, work and campus scenes. Seed product and invite them to brand experiences where appropriate.

Executional Excellence & Marketing Innovation

• Support the Field Marketing Project Manager in developing, owning and executing new, locally relevant ideas that complement global and national initiatives.
• Lead creative sessions with Student Marketeers to ensure a constant flow of fresh ideas, particularly for the student audience.

Organisational Capabilities and Enabling Structure

• Act as a role model, living Red Bull values with a motivating and inspiring tone of voice.
• Ensure the Student Marketeer programme has adequate population coverage to reach our target groups, flexing resources in line with business opportunities.
• Maintain consistency with other field marketing regions regarding recruitment, onboarding and training standards.
• Spend time in the field coaching on the job, giving direction and showing how each Student Marketeer contributes to success.
• Maintain a growth environment and coach Student Marketeers towards their development goals.
• Plan and conduct regular planning meetings and team‑building activities.

Driving Efficiencies

• Manage the regional budget with the support of the Regional Marketing Manager.
• Support national operations in managing product stock with discipline and responsibility.
• Maintain programme tools, POS materials, cars and other branded items in a premium, brand‑appropriate manner.
• Regularly review the environmental impact of field marketing activity and work with the wider team on year‑round plans and initiatives to minimise it, leaving playgrounds better than you found them.

Qualifications

• No degree necessary – we value attitude, talent and experience over formal qualifications.
• Full driving licence – required.
• English spoken and written.
• Strategic thinker who takes initiative and ownership and “makes things happen”.
• A connector with excellent communication and networking skills who can open doors and excite people about ideas.
• Strong “can‑do” attitude, striving for perfection and attention to detail in every project.
• Leadership skills with the ability to motivate and cultivate a strong team environment.
• Analytical mindset with solid planning, budgetary and project‑management competencies.
• Creative, with a track record of turning new ideas into practice and assessing results.
• Excellent communication skills, including presenting and training.
• Willingness to learn and commitment to people management and development.
• Self‑confident, self‑motivated, friendly, loyal, enjoys working with people and able to handle stressful situations.
• Strong understanding of sport and culture scenes in the region.
• Ongoing understanding of consumer trends and insights (digital, youth trends, university life, mobility patterns). Work experience in the sports and/or culture industry, events or marketing agency, with an in‑depth understanding of the local landscape.
• Some experience leading teams or managing people (e.g. brand ambassadors, volunteers, Student Marketeers).
• Some experience in sales or working with commercial teams is an advantage.

Additional Information

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.