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Maple Leaf Sports & Entertainment Partnership (MLSE)

Operates professional sports teams and venues

Talent Strategy Coordinator

Marketing Generalist & ManagementPosted on Nov 11
Full-timeToronto, ON, Canada$50k - $55k

About the Job

Requirements

  • At least 2 years of professional experience.
  • Strong understanding of Canadian football, the Canadian Football League (CFL), and the applicable collective bargaining agreement (CBA).
  • Demonstrated experience managing or working with professional athletes or VIPs.
  • Ability to work independently with accuracy and attention to detail.
  • Ability to multitask and meet multiple deadlines.
  • Ability to exercise diplomacy and tact.
  • Proficiency in Microsoft Office and ability to learn new software programs quickly.
  • Must be able to work Toronto Argonauts home game days and have flexibility to work evenings and weekends as required.
  • Must work in compliance with the provisions of the Occupational Health and Safety Act.

Responsibilities

  • Serve as the primary talent contact for Toronto Argonauts-related MLSE business and personal engagement inquiries and requests.
  • Maintain relationships with the talent roster to enhance engagement and identify new opportunities.
  • Hold connection meetings with talent throughout the year to identify, implement, and report on player interests, values, and strengths.
  • Use these insights to develop mutually beneficial experiences for players and MLSE stakeholders that further business objectives.
  • Collect and filter requests, obtain talent and executive approvals, and communicate feedback accurately to impacted parties.
  • Liaise between MLSE business units and Football Operations regarding corporate talent requests.
  • Collaborate with Global Partnerships and team partners to develop commercial endorsement opportunities for talent.
  • Support talent with pre-event requirements, production-day execution, signings, social media posts, and financial invoicing.
  • Facilitate talent appearances at Toronto Argonauts home games for fans and internal and external stakeholders.
  • Manage talent name, image, and likeness (NIL) agreements for MLSE and non-MLSE partners to identify conflicts and protect category exclusivity.
  • Maintain and manage team appearance calendars, coordinating requests from business units and talent's personal schedules.
  • Act as liaison between MLSE and the Toronto Argonauts Alumni Association.
  • Guide and approve the use of talent's intellectual property to ensure consistency and alignment with talent and their representatives.
  • Collaborate with MLSE departments to highlight talent engagement, ensure accurate reporting, and identify storytelling opportunities.
  • Prepare monthly reports measuring commercial and community impact for Team Operations, talent agencies, and the Canadian Football League (CFL), as required.
  • Manage and update applicable tracking systems and reporting tools to support CFL and Canadian Football League Players' Association (CFLPA) requirements.
  • Assist colleagues with hockey, soccer, and basketball departmental initiatives as required.

About the Company

Maple Leaf Sports & Entertainment Partnership (MLSE)

Operates professional sports teams and venues

MLSE owns and operates multiple professional sports teams in Toronto (Maple Leafs, Raptors, Toronto FC, Argonauts) and manages major venues (Scotiabank Arena, BMO Field, Coca-Cola Coliseum). It generates revenue from ticket sales, broadcasting rights, sponsorships, merchandise, and premium hospitality across its teams and venues. The company runs these franchises and venues as an integrated platform, focusing on fan engagement and digital content to maximize value. Its differentiator is the combination of a diversified portfolio of sports franchises and world-class venues in one regional hub, enabling cross-promotions, premium experiences, and cohesive brand growth. The goal is to maximize franchise and venue value, grow fan engagement, and ensure financial stability through multiple revenue streams and community involvement.

Company size
1,001-5,000
Company stage
Private
Total funding
$400M
Headquarters
Toronto, Canada
Founded
1931

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