Google Analytics Associate
About the job
- A bachelor's degree in engineering, computer science, statistics, mathematics, information systems, or a related field is required.
- Deep experience working with tag management solutions such as Google Tag Manager (GTM), Adobe Launch (formerly DTM), Tealium, and Ensighten.
- Deep experience working with site analytics tools such as Google Analytics and Adobe Analytics.
- Deep experience working with user behavioral data, such as web analytics.
- Experience implementing mobile app analytics.
- Experience integrating first- and third-party data with analytics to drive deeper insights.
- Understanding of front-end web development, including experience using Document Object Model traversal methods and JavaScript to capture values for analytics variables.
- Experience or understanding of building analytics variables using server-side values.
- Experience building machine learning models and pipelines using MLflow and Airflow.
- Advanced knowledge of data science techniques and experience building, maintaining, and documenting models and advanced analytics techniques.
- Strong analytical skills related to working with unstructured datasets.
- Experience performing root cause analysis on internal and external data and processes to answer business questions and identify opportunities for improvement.
- A successful history of manipulating, processing, and extracting value from large disconnected datasets.
- Strong understanding of relational database management system data structures, Azure Tables, Blob, and other data sources.
- Experience building and optimizing Azure Data Factory and PySpark-based data pipelines, architectures, and datasets on Graph and Azure Data Lake.
- Understanding of cloud development environments, especially Azure, Azure Data Factory, PySpark, Scala, Databricks Delta, R, and SQL.
- Experience building processes supporting data transformation, data structures, metadata, dependency management, and workload management.
- Experience with big data tools including Hadoop, Spark, and Kafka.
- Working knowledge of message queuing, stream processing, and highly scalable Azure-based data stores.
- Experience with Power BI and Tableau.
- Advanced working knowledge of SQL and experience with relational databases and query authoring, as well as working familiarity with a variety of databases.
- Strong project management and organizational skills.
- Experience supporting and working with cross-functional teams in a dynamic environment.
- Experience working in an Agile development environment.
- Develop insights and intelligence across the Marcel platform, including web and native mobile.
- Maintain Marcel site and mobile app analytics, including tag implementation, reporting, and dashboards.
- Work with product leads to derive platform insights and inform product roadmap and feature-evolution decisions.
- Advise on measurement strategy and build measurement frameworks aligned with product user journeys.
- Analyze user data and help feature teams understand how users interact with their products.
- Collect requirements from feature teams and product leads, and build dashboards in Power BI or Tableau to support data-driven decisions.
- Lead the design and development of site and mobile app analytics, including tag management, reporting, and dashboards.
- Maintain dashboards and update them to reflect product evolution and new feature releases.
- Build and document analytics tagging specifications across the application so technical and non-technical audiences can self-serve site analytics.
- Design and analyze user-experience and email communication experiments, including A/B and multivariate tests.
- Support other areas of the organization by working with external stakeholders.
- Clarify ambiguous tasks and requirements by communicating with appropriate team leads.
- Develop creative solutions for issues and new feature development.
- Establish best practices and standards.
- Explain model complexity and intended end-user impact to senior leadership.
- Communicate findings and insights clearly to technical and non-technical audiences, including Publicis Groupe executive leadership.
- Write maintainable and efficient code, documenting steps in notebooks using Markdown.
- Follow test-driven development and continuous integration best practices.
- Design, develop, test, and implement end-to-end requirements.
- A master's degree from an accredited college or university is preferred.
- Understanding of Node.js is a plus but is not required.
About the company
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
Company Size
10,001+
Company Stage
IPO
Headquarters
Paris, France
Founded
1926
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Simplify's Take
What believers are saying
- Growth is holding up: July 2026 results showed 4.7% organic net revenue growth in the first half.
- Data work is expanding: Publicis agreed in May 2026 to buy LiveRamp and its data collaboration business.
- International experience has a formal route: WorkYourWorld gives approved Publicis employees up to six weeks abroad annually.
What critics are saying
- Accounts are vulnerable: Publicis' top 100 clients generated 58% of 2025 revenue, with short-notice contract exits.
- Employees face continuing reorganization: July 2026 results reported €76 million restructuring costs, up from €63 million.
- Expansion adds interest costs: September 2026 LiveRamp financing priced €500 million of bonds with a 4.125% coupon.
What makes Publicis Groupe unique
- Agency collaboration has financial backing: Publicis unifies profit accounts and gives each global client one accountable leader.
- Epsilon connects ads to purchases: its CORE ID uses transaction data rather than third-party cookies.
- Leadership continuity is unusual: Arthur Sadoun is only Publicis Groupe's third CEO.
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Company News
Publicis refreshes its €2 billion sustainability-linked revolving credit facility with extended ma
Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents
Publicis Groupe has agreed to acquire LiveRamp, a global data collaboration platform, for $2.2 billion in an all-cash transaction at $38.50 per share, representing a 29.8% premium to LiveRamp's closing price on 15 May 2026. LiveRamp connects over 25,000 publisher domains and 500+ technology partners across 14 markets, enabling brands, retailers and media platforms to unify and activate data securely. The company has 1,300 employees and delivered a trailing five-year compound annual growth rate of 13%. The acquisition will position Publicis as a leader in data co-creation, enabling clients to build more intelligent AI agents by combining multiple data sources securely. Publicis has raised its 2027-2028 growth objectives to 7-8% for net revenue and 8-10% for headline earnings per share. The transaction is expected to close before year-end 2026, subject to regulatory and shareholder approvals.
Mayo-born entrepreneur Niall McGarry has sold Fabric Social to Publicis Groupe UK, a division of the world's largest communications group. The company reported revenues of £13 million (€14.9 million) in the 12 months to March 2026 and employed 110 people at the time of sale. Fabric Social was profitable and served blue-chip clients in Britain including Sky, Subway EMEA, Currys, Morrisons, Just Eat, Autotrader, Holland & Barrett and Vodafone. The company also operated a smaller Irish business as a retained social agency. Financial terms of the deal were not disclosed.
Publicis Groupe has acquired sports marketing agency 160over90 from WME Group for an undisclosed sum, positioning sports as its "next big bet" for growth. The deal is pending regulatory approval. Founded in 2001, 160over90 employs over 670 people across the US, UK, EMEA and APAC, working with global brands on major sporting events including the Super Bowl, Olympics and World Cup. The agency will join Publicis Sports, led by CEO Suzy Deering. Publicis is forming a partnership with WME to enable collaborations between its agencies and WME's talent roster. The acquisition follows Publicis' purchases of sports agencies Adopt and Bespoke in 2025 and creator marketing agency Influential in 2024. Publicis reported $17.18 billion in net revenue in 2025, up 5.6% year-on-year.