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Sun King

Off-grid solar home systems provider

Area Sales Executive - Retail

Field SalesUpdated on Nov 13
Full-timeLekki, NigeriaNo salary listed

About the Job

Requirements

  • A bachelor's degree or equivalent in Business, Engineering, Marketing, or a related field.
  • Two to four years of experience in B2B or B2C field sales; solar, renewables, or electrical industry experience is preferred.
  • Excellent communication, negotiation, and presentation skills.
  • Experience with high-value consultative selling and long sales cycles.
  • Willingness to travel extensively within the assigned area.
  • Knowledge of solar product specifications and performance is an added advantage.
  • Familiarity with government solar policies, net metering, subsidies, and the regulatory landscape.
  • Proficiency in Microsoft Office, including Excel and PowerPoint.
  • Experience working with channel or distributor networks.

Responsibilities

  • Achieve monthly, quarterly, and annual sales targets within the assigned area.
  • Generate leads through field visits, referrals, and local marketing activities.
  • Develop and execute regional sales plans in alignment with company goals.
  • Manage the full sales cycle from sales generation through negotiation and closure.
  • Build and maintain long-term relationships with retail partners, retailers, and clients.
  • Follow up on proposals, pricing discussions, and contracts, including government contracts, to ensure smooth handover to project teams.
  • Recruit, train, and manage channel partners, dealers, and distributors.
  • Provide ongoing support, product training, and incentives to dealers to drive sales.
  • Monitor channel performance and ensure timely order processing and delivery.
  • Map the assigned territory for high-potential B2B solar prospects.
  • Participate in local events, expos, or trade shows relevant to the renewable energy sector.
  • Handle customer queries and assist in coordinating after-sales service.
  • Stay updated on solar industry and market trends, as well as government policies.
  • Provide feedback to management to refine sales strategies.
  • Maintain accurate sales records, client databases, and pipeline tracking using CRM tools.
  • Provide regular updates on performance, forecasts, and market feedback to the Regional Manager.
  • Maintain accurate records of sales activities, client interactions, and pipeline status in CRM tools.
  • Submit daily, weekly, and monthly sales reports, trade visits, and a monthly itinerary to the reporting manager.

Desired Qualifications

  • Experience in the solar, renewables, or electrical industry.
  • Good knowledge of solar product specifications and performance.

About the Company

Sun King

Off-grid solar home systems provider

Sun King designs, manufactures, distributes, and finances solar home energy products for off-grid communities in Africa and Asia. Its range includes solar lanterns and solar home systems with inverters and storage that can power lights, radios, phones, and household appliances, all financed through a pay-as-you-go model with small mobile money installments after a low upfront payment. The company differentiates itself with an end-to-end approach—handling product design, manufacturing, distribution, and financing—supported by a large field-agent network and strategic acquisitions like PayGo Energy to expand into clean cooking. Its goal is to increase energy access by helping households leapfrog kerosene and unreliable grids, aiming to reach millions of homes and businesses, including over 2 million in Ethiopia by 2030.

Company size
1,001-5,000
Company stage
Debt Financing
Total funding
$864.9M
Headquarters
Chicago, IL
Founded
2008

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