Hyundai Motor Company

Global automaker producing sedans, SUVs, EVs

Senior Manager - Genesis Regional Marketing Ops, West & Mountain States

Marketing Generalist & ManagementUpdated on Nov 14

Full-timeFountain Valley, CA, USA

About the Job

Requirements

Must be a high school graduate.
Eight or more years of experience.
Three or more years of experience in automotive retail marketing, regional/Tier 2 or Tier 3 marketing strategies and tactics, preferably from the original equipment manufacturer side.
Ability to manage multiple projects in a fast-paced environment.
Ability to develop strong interpersonal relationships with headquarters and field team members.
Ability to craft and deliver the right message to the right audience.
Strong public speaking ability.
Strong analytical affinity with attention to detail.
Strong automotive industry knowledge.

Responsibilities

Oversee and manage all regional marketing activities within the designated Genesis region, including Tier 2 Retailer Advertising Associations, Retail Digital Marketing, Internet Lead and High Value Actions performance and analysis, Market Support Program initiatives, and Corporate Social Responsibility activities.
Manage Genesis Retailer Ad Associations across the region, driving retailer engagement and marketing effectiveness.
Analyze lead performance data and implement strategies to improve retailer and regional lead management results.
Partner with National Retail Marketing to align retailer lead-generation and Certified Website programs.
Oversee execution of the Genesis Retailer Co-op Program and ensure equitable distribution of co-op funds.
Support Retail Digital Strategy Consulting initiatives to enhance retailer digital marketing performance.
Lead regional Corporate Social Responsibility efforts, including Genesis Gives and the Genesis Inspiration Foundation.
Ensure compliance of all Tier 3 retailer advertising with Genesis brand standards and advertising policies.
Collaborate with National Office teams to develop, implement, and administer Market Support Programs.
Process Market Support Program payments and resolve retailer payment and incentive-related issues.
Manage departmental budgets and maintain expenses within approved guidelines.
Plan and execute regional organizational meetings and events.
Support the Regional General Manager with governance processes, including OCM and PRM activities.
Serve as the primary liaison between Market Managers, dealership personnel, and the National Incentives team.
Maintain expertise in national and regional incentive programs to support retailer performance.
Provide team leadership, employee development, and budget oversight as required.
Manage budgets.
Approve time off, training, expense reporting, and miscellaneous spending for applicable programs and direct reports.
Manage requests for proposals and vendor selection.
Conduct regular performance evaluations of direct reports, where applicable, and develop future employee business focus and plans for direct reports.

Desired Qualifications

A bachelor's degree is preferred.
A master's degree is a plus.
Supervisory experience is preferred.
Agency and/or vendor experience is helpful.

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

WORK MODEL

#LI-OnSite

WHAT YOU WILL DO

The Senior Manager, Genesis Regional Marketing, is responsible for overseeing & managing all regional marketing activities within the designated Genesis Region.
These oversite activities include, but are not limited to, Tier 2 Retailer Advertising Associations, Retail Digital Marketing, Internet Lead and High Value Actions performance and analysis, Market Support Program (MSP) Initiative & Corporate Social Responsibility (CSR) activities.

HOW YOU WILL MAKE AN IMPACT

Manage Genesis Retailer Ad Associations (RMAP) across the region, driving retailer engagement and marketing effectiveness.
Analyze lead performance data and implement strategies to improve retailer and regional lead management results.
Partner with National Retail Marketing to align retailer lead-generation and Certified Website programs.
Oversee execution of the Genesis Retailer Co-op Program and ensured equitable distribution of co-op funds.
Support Retail Digital Strategy Consulting initiatives to enhance retailer digital marketing performance.
Lead regional Corporate Social Responsibility (CSR) efforts, including Genesis Gives and the Genesis Inspiration Foundation.
Ensure compliance of all Tier 3 retailer advertising with Genesis brand standards and advertising policies.
Collaborate with National Office teams to develop, implement, and administer Market Support Programs (MSP).
Process MSP payments and resolved retailer payment and incentive-related issues.
Manage departmental budgets and maintained expenses within approved guidelines.
Plan and execute regional organizational meetings and events.
Support Regional General Manager with governance processes, including OCM and PRM activities.
Serve as the primary liaison between Market Managers, dealership personnel, and the National Incentives team.
Maintain expertise in national and regional incentive programs to support retailer performance.
Provide team leadership, employee development, and budget oversight as required.
Budget management.
Approve all time off, training, expense reporting, and miscellaneous spending for applicable programs and direct reports.
RFP and vendor selection.
Conduct regular performance evaluations of direct reports, where applicable; develop employee business focus and plans for direct reports for the future.

WHAT YOU WILL BRING TO THE ROLE

Must be a high school graduate.
Bachelor’s degree preferred.
Master’s degree is a plus.
Eight or more years of experience.
Three or more years of experience in automotive retail marketing, regional/Tier 2 or Tier 3 marketing strategies and tactics, preferably from the OEM side.
Supervisory experience is preferred.
Agency and/or vendor experience helpful.
Ability to manage multiple projects in a fast paced environment.
Ability to develop strong interpersonal relationships with both HQ and field team members.
Ability to craft and deliver the right message to the right audience.
Strong public speaking ability.
Strong analytical affinity with attention to detail.
Strong automotive industry knowledge.

WHAT HYUNDAI CAN OFFER YOU

Compensation Range: $114,800 - $164,000 annual base salary
Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
Holiday Pay - the company shuts down with pay between Christmas and New Years.
Vacation and sick time off
Healthcare insurance (medical, dental, and vision)
401(K) company match
Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
Basic life insurance, short- and long-term disability
Mental health, wellbeing, and employee assistance program
Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)

WHAT HAPPENS NEXT

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.

OTHER DETAILS

Physical requirements: Normal office duties.
Overnight travel as necessary (15-30%).

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

About the Company

Hyundai Motor Company

Global automaker producing sedans, SUVs, EVs

Hyundai Motor Company is a global car maker that designs, manufactures, and sells a wide range of vehicles, including sedans, SUVs, and a growing number of electric vehicles. Its manufacturing is done in-house across a network of plants around the world, which helps manage production and the supply chain across markets such as North America, India, and Europe. The company plans to expand its EV lineup, aiming to launch 21 new electric models by 2030 to cover affordable to high-performance segments. Hyundai differentiates itself through its integrated global manufacturing approach, control over its supply chain, and a deliberate shift toward electrification under the “Hyundai Way,” backed by a strong U.S. presence since 1986. Its goal is to grow vehicle sales with a balanced mix of traditional and electric vehicles while becoming a leading supplier of EVs across multiple market segments.

Company size: 10,001+
Company stage: IPO
Headquarters: Seoul, South Korea
Founded: 1967

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