Simplify Logo

Full-Time

Senior Director

Marcom

Posted on 6/27/2024

Branch

Branch

501-1,000 employees

Mobile growth and attribution platform provider

Compensation Overview

$245k - $313kAnnually

Expert

Palo Alto, CA, USA

Category
Social Media Marketing
Social Media Strategy
Social Media
Required Skills
Communications
Wordpress
SEO
Marketing
Requirements
  • 12+ years of progressive experience in marketing roles
  • Proven experience in leadership and management
  • Experience managing agencies and contractors for content, website, SEO, design, and PR
  • Strong understanding and experience with various marketing data metrics
  • In-house experience at a growth/start-up company, ideally with SaaS or mobile industry experience
  • Excellent verbal and written communication skills
  • Experience with Wordpress, GA4, Marketo, and SEO tools preferred
Responsibilities
  • Own strategic planning for marcom
  • Develop external awareness strategy including communications activities
  • Supervise the development of compelling and consistent content
  • Drive a strong employment brand through compelling content
  • Partner with Talent Acquisition to develop talent branding
  • Collaborate with design to ensure visual consistency
  • Measure and analyze the effectiveness of key initiatives

Branch offers a Mobile Growth & Attribution Platform for Enterprises and Brands, providing solutions for paid advertising, owned and earned channels, and guidance through privacy and industry changes. Their technologies include Mobile Measurement Partner (MMP), Universal Ads, SafeTrack, Engagement Builder, SKAdNetwork Support, Cost Aggregation, Fraud Protection, Mobile Linking Platform (MLP), Journeys, QR Codes, Universal Email, SEO App Attribution, and Deepviews®.

Company Stage

Series F

Total Funding

$667.3M

Headquarters

Palo Alto, California

Founded

2014

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-11%

2 year growth

-1%
INACTIVE