Business Lead - Mkt & Sales/Commercial Bus

POSITION SUMMARY

• Accountable for the delivery of the P&L
• Accountable for end-to-end portfolio, from pipeline planning organically and inorganically, to new product launches, and to commercialization
• Build business as the future growth engine for Pfizer China, lead the team to successfully enter new disease areas, develop the market, address challenges in accessibility and affordability, and establish Pfizer as a leader in in China
• Lead & coach the Marketing & Sales functions to drive cohesive BU operations, from strategy to implementation
• Lead & coach the Commercial Development function to develop fit for China portfolio strategy and planning, to work closely with Development China and Regulatory Affairs teams and achieve pipeline acceleration and identify opportunities for early launch where possible to maximize growth potential
• Proactively engage and influence internal key stakeholders (e.g. DC, HQ/EM colleagues, Regulatory, etc.) to advocate for business priorities and build alignment on cross-functional & cross-layers support that best fit for business needs
• Leads not just the direct reporting teams, but also the matrix cross-functional leadership team, to make informed relevant decisions, ensure accountabilities and priorities across functions
• A role model of integrity. Ensure that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA) as appropriate
• A role model of Pfizer values of Courage, Excellence, Equity and Joy
• As one of the key leaders and representatives for Pfizer, and the leader for Pfizer, effectively engage external stakeholders including government officials, industry associations, KOLs, customers, and medias, leads the conversation, communicates Pfizer value and helps build the ecosystem for patients.

POSITION RESPONSIBILITIES

P&L accountability

• Optimize the revenue growth by making active trade-off and resource allocation decisions to enable growth through focused investments
• Manage expenses and investments according to plan goals
• Monitor performance of the business and implement course-correcting actions

Portfolio management

• Drive strategic portfolio planning and collaborate with internal key stakeholders to drive pipeline acceleration and explore innovative pathways wherever possible
• Build alignment across functions and management layers (local, EM & HQ) to advocate for China priorities in area and secure sufficient pipeline investment in to optimize future growth potential

Commercial excellence

• Set long-term vision and develop strategies unique to the needs of the category to maximize the patient impact and the revenue for Pfizer
• Drive innovation to maximize reach to patients and address unmet needs
• Ensure launch readiness for new products/ indications through robust development of launch strategy and market preparedness
• Drive execution of campaigns, POAs, tactics, customer plans and successful launch execution of key brands within the category
• Optimize the performance and manage daily operations of the business
• Review, design and monitor the effectiveness of the Sales Team through SMART KPIs

Internal & external stakeholder engagement & management

• Proactively engage and influence internal key stakeholders to advocate for business priorities and build alignment on cross-functional & cross-layers support that best fit for business needs and obtain leadership buy-ins
• Lead the conversation with external key stakeholders (e.g. KOL, government, etc.) to enhance disease awareness and deepen Pfizer China’s engagement and influence in the eco-system

Leadership & people management

• Lead and coach a high performing team and develop colleagues in line with the Pfizer competency models
• Ensures high standards of compliance to norms, policies, and procedures and instills a proactive compliance risk management culture throughout his/her direct team members and the cross functional organization
• A role model of integrity. Ensure that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA) as appropriate
• A role model of Pfizer values of Courage, Excellence, Equity and Joy
• Act as a key member of the Pfizer China leadership team contributing to the overall success of Pfizer China

REQUIREMENT

Education And Experience

• 15+ years of experience within the pharmaceutical business with diverse background, preferably with both a sales & marketing proved track record for a significant business or geography
• Fluent written and spoken English
• Bachelor’s degree required; Master’s Degree preferred
• P&L management experience and financial acumen
• Track record of leading high performing teams while maintaining highest integrity
• Proven ability to influence across a range of diverse stakeholders

Technical Skills Requirements

• Strategic thinking, ability to anticipate the fast-changing HC environment and innovative mindset to embrace changes and identify innovative solutions
• Solid expertise in the TA who have deep relationship with KOLs
• Ability to engage, influence and convince Global TA colleagues & other key stakeholders
• Ability to lead the conversation with key stakeholders to strengthen TA’s position

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Mkt & Sales/Commercial Bus