#KeepGrowing with Nutrafol
Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.
As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.
We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
About You
The Senior Director, Professional Marketingwill lead the development and execution of marketing strategies and plans to drive awareness, recommendation, trial and adoption by healthcare professionals (Dermatologists, Plastic Surgeons, NPs, PAs, etc.), Estheticians and hair stylists, supporting both sell-in and sell-through sales for Nutrafol’s Professional Channel. This significant role will be a key driver for the growth of the brand, helping to refine and convey brand/product value propositions and oversee go-to-market strategy.
You will be responsible for leading or supporting multiple aspects of marketing including go-to-market strategy, brand and product marketing, HCP (healthcare provider) and Esthetician trade shows/conferences, lead generation, paid media awareness, point-of-sale materials and patient/client communications,email communications to professional leads and partners, social media marketing, budgeting, forecasting and ROI reporting/recommendations. You will also be responsible for developing and executing plans and programs to strengthen Nutrafol’s thought leadership position in the hair wellness category.
As a member of Nutrafol’s growing Professional Marketing team, you will report to the VP of Marketing for the Professional Channel (HCPs, Estheticians and Hair Salons), and will collaborate with other key stakeholders across the organization. The ideal candidate has proven professional downstream marketing (commercialization) experience with products or services sold by physicians in the medical aesthetics or medical device industry in the U.S. Experience working with Dermatologists and/or Aestheticians is a plus.
Responsibilities:
- Responsible for developing or evolving positioning, marketing strategy, and marketing plans for the following Professional sales channels: healthcare providers, estheticians and hair stylists.
- Develop innovative strategies and programs to increase brand awareness, acquire/nurture sales leads and drive wholesale purchase through all professional channels.
- For key projects, lead the creative development process, including writing project briefs for the creative teams, providing copy and design direction, managing deadlines, providing creative feedback, and ensuring product messaging and claims are accurate and consistent.
- Measure and report on marketing activity KPIs; make recommendations to ensure initiatives are meeting/ exceeding goals, increasing ROI and revenue.
- Provide guidance and support for HCP, Esthetician and Salon paid media awareness activities with industry partners to drive awareness, recommendation, product seeding and sales leads (activities include webinars, podcasts, advertising, emails, etc).
- Support the development of go-to-market strategies for new products; collaborate with cross-functional teams for GTM planning, refine and convey value proposition and key messaging, recommend materials and promotions and analyze for optimization.
- Oversee the planning of digital and printed materials and communications to increase brand awareness at all touch points of a patient and client journey – from social media to point of sale materials – to drive sell-through sales.
- Lead monthly email and social media marketing plans by the Professional Marketing team to HCP, Esthetician and Salon accounts and leads
- Contribute to trade show strategy, planning, branding and lead-generation activities for ~30 conferences/year.
- Identify and recommend Nutrafol brand campaigns to pull through to the Professional channel and new activities to promote relevant national awareness campaigns to providers and their patients/clients.
- Attend and represent Nutrafol key trade shows/conferences and events. Stay abreast of categories via medical and scientific literature.
- Establish relationships with doctors, estheticians and stylists to be utilized as Key Opinion Leaders (KOLs) in marketing initiatives.
- Analyze the competition, plan for competitive threats, develop, execute, and measure programs and tactics to advance the Nutrafol product portfolio and deliver market share growth.
- Develop and maintain strong cross-functional stakeholder relationships (Product Development, Creative, Sales, Operations, Supply Chain, PR, Brand, Social, and Clinical & Medical Affairs); collaborate and gain support for initiatives.
- Co-manage monthly budget, forecasting and invoicing, support departmental leadership in annual strategic planning and budgeting.
- Co-manage relationship with creative agency and PR/trade show planning agency.
- Attend 2-5 national trade shows annually
Requirements:
- 10+ years of experience in pharmaceutical, medical aesthetics or medical device downstream (commercialization) marketing in the U.S. Experience working with Dermatologists or Aestheticians is a plus.
- Bachelor’s Degree in Marketing or Communications, Master’s Degree in Business preferred.
- Proven experience developing and executing 360 marketing campaigns and leading the creative development process including design and copy feedback/direction.
- Excellent written, communication, and interpersonal skills. Strong presentation skills and highly comfortable interacting with stakeholders at all levels (customers, executives, vendors, etc.).
- Experience developing and managing a budget, forecasting and invoicing.
- Excellent organizational skills and proven ability to manage multiple projects, coordinate programs, managing through ambiguity to execution.
- A strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment
- Experience working cross-functionally with creative, sales, clinical affairs,product teams, etc.
- Managerial experience; leadership qualities to motivate and drive peer teams and direct reports
- Familiarity with the supplement and hair thinning category is a bonus.
- Critical thinker, problem-solver.
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$185,000—$200,000 USD
Perks & Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
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