Assistant Communication and D2C Manager

We are Kao, listed as one of the world’s most ethical companies for the last 20 years.  

Our EMEA brand portfolio spans across three sectors; Consumer Care (John Frieda, Guhl, Bondi Sands, Bioré, Jergens, Curél), Professional Hair (Goldwell, Oribe, KMS Hair, Kerasilk), and Molton Brown. 

Our corporate philosophy, The Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation, and treating each other with trust and respect. 

About our role: 

To manage and grow Bondi Sands’ online retail presence in the UK by delivering a seamless and engaging DTC eCommerce experience. This includes overseeing the online store operations, optimising sales performance, enhancing customer experience, paid media execution, and executing the regional eCommerce strategy in alignment with the brand. In addition, provide expertise with paid media campaigns for Bondi Sands, Bioré and Curél, supporting brand teams to deliver top-performing media campaigns, and supporting online pureplay retailers with analysing and optimising the performance of paid search campaigns, with the ultimate ambition of driving incremental sales across the skincare portfolio.

What you will do: 

• Support and execute the UK eCommerce strategy in alignment with omnichannel business and marketing objectives. Managing daily online store operations, oversees product launches, promotions, and content planning, and ensures a consistent and engaging brand experience across digital channels and paid media. Key responsibilities include driving performance through effective paid media execution, data-led forecasting and KPI reporting, coordinating supply chain and stock availability, managing SEO, and optimising website content in collaboration with global and creative teams.

• Identify relevant paid campaign strategies to increase market share, and awareness, and tailor digital customer journey to ensure it remains relevant and engaging for the Bondi Sands customer as well as attracting new customers.

• Supporting blog content, maintaining promotional calendars, and contributing to global campaigns to ensure eCommerce remains a profitable and strategically aligned business unit.

• Support the Senior Manager, Comms and DTC for Bondi Sands, and Senior Brand Manager for Bioré and Curél by creating paid media assets briefs for TikTok and Instagram, completing detailed creative laydown documents supplied by the media agency, and ensuring that best-in-class media assets are ready to go live ahead of campaign deadlines.

• Supporting the Commercial Team by helping to review paid search media campaigns for online pureplay retailers, providing analysis and recommendations as to how to further optimise campaign performance, and drive incremental sales.

• Optimise the website to deliver a seamless and secure user experience that drives conversions and maximises profitability. This includes managing onsite personalisation tools, conducting A/B testing, and leveraging data and analytics to improve UX/UI and customer journeys across all devices. Ensuring site functionality, security, and efficiency, while proactively identifying and addressing usability issues and enhancing landing page performance. By continuously analysing shopper behaviour and implementing personalised content strategies, the specialist enhances the overall online experience and boosts conversion rates.

• Ensure accurate and effective merchandising of the product portfolio by managing inventory availability, packaging and pricing updates. Oversee retailer visibility and store locator features to support both online and in-store shopping. Optimising product detail pages (PDPs) with market-relevant content aligned to global standards, continuously managing product listing and category page sorting to maximise conversion. 

• Leverage web analytics to understand customer behavior and inform strategic and design decisions that drive conversion and online sales. Responsible for regular reporting on website performance, content effectiveness, and key metrics across platforms and domains. Conducting competitive analysis, industry research, and evaluating best practices to stay ahead in a dynamic market. Additionally, the specialist maps user flows and customer journeys, sets up goals and funnel analysis in Google Analytics, and delivers weekly trade reports to keep the wider business informed on eCommerce performance.

What you will need: 

• Degree qualification or equivalent in Marketing, Commerce and/or Information Technology
• Minimum 3 years experience gained within eCommerce and Digital roles
• Industry experience within beauty, fashion or FMCG product
• Experience marketing to a similar shopper – Gen Z / Millennial highly regarded
• Experience with multi-device platforms
• Experience in using a CMS Platform; Shopify preferred 
• Experience dealing with a CRM Platform; Klaviyo preferred 
• Experience working with a media agency
• Knowledge of CMS platform and management
• Knowledge of CRM management
• Knowledge and awareness of current and emerging software and analytical tools such as Google Analytics
• Knowledge of data trends and online shopping habits
• Well-rounded understanding of eCommerce & digital marketing principles, including paid digital media, SEO, SEM, email marketing, display, social media, and UX / UI
• Basic knowledge of HTML/CSS
• Commercial acumen with analytical and performance optimisation skills to drive online sales growth
• Experience as an in-house eCommerce Specialist for a global brand

At Kao, we believe the diversity of our teams strengthens our global mission. Here we trust and respect each other, collaborating in a friendly and inclusive work environment to achieve great results. 

What you can expect from us: 

• An entrepreneurial environment where passionate and innovative teams come together. 
• Respect, teamwork and collaboration are at the heart of how we work.  
• A workplace culture that prioritises employee wellbeing, with opportunities to get involved in initiatives such as Mental Health First Aiders, our Charity Committee, and DE&I communities 
• A broad range of benefits, including flexible working, competitive salaries, health and wellbeing offers, pension schemes, insurance options, and more… 
• Learning and development opportunities 

Your voice matters here, we value entrepreneurial thinking and innovation from our teams. 

To find out why 33,000 people across the Globe work at Kao please visit: 

https://candidate-brochure.kao.com/kao-emea/full-view.html

https://www.kao.com/emea/en/careers/ 

Discover careers at Kao and how we live our purpose, Kirei – Making Life Beautiful. 
https://kao.voyse.io/ 

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