Watercress Financial partners with home-improvement contractors to offer payment and financing options to homeowners, helping close more projects. It works through a team-based service model with sales, operations, contractor and support staff to guide the sales process and provide flexible financing. The company differentiates by its people—the expertise and responsiveness across the partner network—acting as a performance partner, not just a lender. Its goal is to help contractors grow their business while enabling homeowners to make smart, affordable project payments with respect and integrity.
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$100M
Headquarters
West Des Moines, Iowa
Founded
N/A
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