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Integrated Specialty Coverages

AI-powered multi-line insurance program administrator

Senior Channel Specialist - Paid Search

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • 2–4 years of hands-on performance marketing experience, including direct execution experience in paid search using Google Ads and Bing.
  • Practical experience managing paid search campaigns, including keyword builds, ad copy trafficking, match type management, and bid adjustments.
  • Strong attention to detail and organizational skills, with the ability to manage high task volume across multiple brands while maintaining execution accuracy and service-level agreement adherence.
  • Proficiency in Google Ads user interface, Search Ads 360, Microsoft Ads user interface, and Google Analytics 4 or comparable analytics tools.
  • Solid understanding of UTM parameters, conversion tracking concepts, and pixel-based attribution, with the ability to identify and escalate tracking discrepancies.
  • Collaborative approach, proactive communication, ability to take direction, and initiative in surfacing performance issues.

Responsibilities

  • Execute day-to-day paid search campaign management across Google Ads and Microsoft Ads for active ISC retail brands, including campaign builds, ad copy trafficking, bid adjustments, keyword maintenance, negative keyword management, and quality score monitoring.
  • Monitor paid search campaign performance daily; flag anomalies in conversion rates, impression and click share trends, cost per lead, and partner attribution to the Channel Manager, and escalate data integrity issues to the Senior Manager of Marketing Analytics and Operations.
  • Coordinate ad copy and landing page testing, and report findings and insights to enable performance improvements.
  • Own monthly affiliate vendor billing reconciliation across active partners, maintain accurate budget tracking records, and surface material pacing variances to the Channel Manager and Finance.
  • Ensure UTM parameter governance, pixel tagging accuracy, and affiliate tracking integrity across active placements in coordination with the Senior Manager of Marketing Analytics and Operations; flag and help resolve attribution discrepancies.
  • Support the Channel Manager in preparing weekly performance summaries, monthly channel reports, and competitive intelligence research across paid search and affiliate for the ISC retail brand portfolio.

Desired Qualifications

  • Familiarity with value-based bidding strategies, including target return on ad spend and target cost per acquisition.
  • Experience working with Looker or similar business intelligence dashboards.

About the Company

Integrated Specialty Coverages

AI-powered multi-line insurance program administrator

Integrated Specialty Coverages designs and manages multi-line insurance programs for brokers and carriers as a program administrator, offering exclusive and wholesale programs such as a homeowners program. It uses data analytics and AI to assess property risk and provide pricing indications in minutes, speeding up submissions. It earns fees for managing programs and may share in underwriting profits, backed by a tech stack and a team of over 50 engineers to improve underwriting accuracy and customer experience. The goal is to deliver the fastest, most efficient underwriting and policy placement tailored to client needs.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Town of Harrison, New York
Founded
2016

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