Creative Design & Experience Director

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
 
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
 
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Creative Design & Experience Director

Primary Purpose: Develop global digital experience capabilities by translating shared market needs and product priorities into reusable experience requirements, leading agency in site creative design, and enabling compelling, locally relevant ecommerce experiences across markets.

KEY RESPONSIBILITIES

• Initiate brand-led design direction for digital experiences, establishing the principles and standards that define how the brand should show up digitally. 
• Lead external creative and design agency partners, setting strategic direction, reviewing work, and ensuring design output reflects Coach brand identity and global digital-experience standards. 
• Own the creative-design standards and brand layer of the global eCommerce design system, ensuring consistent visual expression while supporting flexibility for market needs. 
• Lead the initial creative and experience-design scope for new global site experiences, translating brand strategy, storytelling requirements, and market needs into clear creative concepts and design direction. 
• Partner closely with Digital Product/UX to transition approved creative concepts into final UX and scalable product solutions, with Product/UX retaining responsibility for functional design, technical requirements, and implementation. 
• Establish reusable creative templates, visual systems, and interaction concepts that can be adopted across markets and reduce unnecessary duplication. 
• Identify shared market experience needs and determine where they can be addressed through existing design-system patterns, enhancements, or new creative-design concepts. 
• Define the creative requirements for new CMS components and interactions based on agency-led design work, partnering with Digital Product to determine feasibility, scalable behavior, and development approach. 
• Co-design localization frameworks that preserve the integrity of global brand expression while accommodating market-specific content, language, and commercial needs. 
• Champion consumer-centered creative design by incorporating relevant research, behavioral insights, usability findings, and Local BU feedback into global design direction. 
• Set standards for digital craft, visual hierarchy, responsiveness, accessibility considerations, and brand consistency across global experiences. 
• Establish effective global creative-review and design-governance processes that maintain quality without creating unnecessary bottlenecks for Local BUs. 
• Lead and develop the Creative Design & Experience team and external agency ecosystem, building strong design capabilities and clear partnership models. 
• Represent the creative digital-experience perspective in enterprise roadmap discussions, advocating for capabilities that unlock stronger storytelling and brand expression at scale. 
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RECOMMENDED EXPERIENCE

• 10+ years in digital creative direction, experience design, eCommerce design, brand design, or related fields, with significant leadership experience.
• Strong portfolio demonstrating premium consumer and eCommerce digital experiences.
• Experience owning design standards or design systems within a complex global organization.
• Strong understanding of the distinctions and intersections between brand design, UX, product design, and technology.
• Experience directing agencies and multidisciplinary design teams.
• Proven ability to establish creative vision while successfully partnering with Product, UX, and Engineering.
• Experience working across global/local organizations and designing systems that balance consistency with local flexibility.
• Exceptional creative judgment and executive communication skills.

#LI-SG2; #LI-HYBRID

Our Competencies for All Employees

Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
 
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.                                                                                                    
 

Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264.

Visit Tapestry, Inc.

Base Pay Range

$160,000.00-$165,000.00

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.