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Nordson

Designs and sells precision dispensing equipment

Senior Product Line Manager - Cannula and Biomaterials

Product ManagementConfirmed live in the last 24 hours
Full-timeMinnesota, USANo salary listed

About the Job

Requirements

  • A bachelor's degree in engineering, life sciences, marketing, or business is required.
  • At least five years of experience in the medical device industry, ideally supporting interventional devices at a supplier or original equipment manufacturer.
  • Demonstrated success in product management and strategic marketing, and experience leading cross-functional teams to develop and execute product portfolio strategies.
  • Strong business acumen and ability to present the organization and its products and respond to questions from customers, managers, and internal audiences.
  • Expertise in market segmentation, competitive analysis, value-based pricing, and messaging.
  • Proficiency in Excel-based financial modeling, Power BI dashboards, and market modeling techniques.
  • Excellent verbal, written, and presentation skills with a professional demeanor and customer-centric mindset.
  • Ability to travel an estimated 20% domestically and internationally.

Responsibilities

  • Develop and execute product line strategy aligned with business growth objectives and evolving clinical needs.
  • Analyze market trends, customer feedback, competitive intelligence, and clinical data to identify and prioritize growth opportunities.
  • Collaborate with the strategy and growth leader on the innovation pipeline, new market entry, strategic partnerships, and potential acquisition targets.
  • Collaboratively develop the product line roadmap with commercial and technical teams, communicating the portfolio vision and value to the organization.
  • Lead full product lifecycle management from concept through end-of-life, including voice-of-customer gathering, clinical validation, and roadmap execution.
  • Develop and maintain prioritized customer requirements and optimize the portfolio for profitability, focus, and clinical impact.
  • Provide ongoing financial and technical justification for product development and enhancement initiatives.
  • Ensure key product features and benefits are clearly communicated to the sales channel and supported by an effective marketing plan.
  • Develop product positioning, messaging, and value propositions highlighting differentiated clinical and economic benefits.
  • Coordinate creation of sales and marketing tools, including brochures, pitch decks, sales aids, and training materials.
  • Lead key opinion leader engagement and support clinical studies that showcase product superiority and drive adoption.
  • Develop go-to-market and regional launch plans with sales and distribution partners.
  • Own pricing strategy to maximize profitability and competitiveness.
  • Develop annual revenue forecasts and monitor performance against annual objectives.
  • Leverage sales, pricing, and market data to shape strategy and inform business decisions.
  • Lead competitive landscape analysis to inform go-to-market plans and pricing strategy.
  • Contribute to business case development for product enhancements, regional launches, and service offerings.
  • Work with Sales and Service, R&D, Regulatory, Quality, Manufacturing, Marketing, and Operations to deliver products on time and on budget.
  • Support launch readiness, channel education initiatives, and internal alignment on strategy and execution.
  • Identify and evaluate strategic acquisition targets to complement and expand product lines.
  • Stay informed on market dynamics and maintain communication to gather technical, financial, and commercial insights.
  • Perform other duties as assigned.

Desired Qualifications

  • An MBA or advanced technical degree is preferred.
  • Knowledge of interventional medical procedures is preferred.

About the Company

Nordson

Designs and sells precision dispensing equipment

Nordson designs and manufactures specialized manufacturing equipment. Its main products are dispensing equipment for adhesives, sealants and coatings, along with systems used to cure and surface-treat materials. It also makes testing and inspection equipment for electronic components. The company supports a broad range of industries, including packaging, electronics, medical, automotive, energy, and construction. Its products work by precisely dispensing fluids and controlling processes such as curing and surface treatment, using fluid-management and precision-engineering technology. Nordson differentiates itself with high-precision, reliable equipment and a global footprint that enables a wide product range, after-sales services, replacement parts and consumables. The company’s goal is to help customers improve manufacturing efficiency, reduce material usage, and cut waste through accurate, repeatable processes.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Westlake, OH
Founded
1935

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