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Anysphere

Hybrid human-AI coding productivity tool

Brand Paid Media Manager

Performance & Paid MarketingPosted on Nov 9
Full-timeSan Francisco, CA, USA

About the Job

Requirements

  • Hands-on experience in paid media, with a focus on brand advertising, media planning, and buying across top-of-funnel channels.

Responsibilities

  • Develop and execute a top-of-funnel paid media strategy across television, podcasts, out-of-home, streaming, audio, video, sponsorships, and emerging channels; own media planning, budgeting, forecasting, and allocation across brand campaigns; identify the markets, audiences, programs, creators, and cultural moments where the brand can have the greatest impact.
  • Manage relationships with media agencies, networks, publishers, podcast partners, and other vendors; lead media buying and negotiations, securing effective placements, pricing, added value, and contract terms.
  • Partner closely with brand, creative, content, communications, and product marketing teams to develop memorable campaign concepts; translate campaign strategy into clear creative briefs, channel plans, audience recommendations, and production requirements.
  • Ensure creative is tailored to each medium while maintaining a consistent brand narrative; build testing plans across markets, audiences, messages, formats, frequency, and media mix; establish measurement frameworks for brand awareness, consideration, reach, frequency, share of voice, branded search, direct traffic, and downstream demand.
  • Use brand-lift studies, geographic testing, incrementality analysis, and other methods to evaluate campaign impact; monitor campaigns, surface insights, and adjust investment based on performance, audience response, and business priorities.
  • Communicate campaign plans, results, and recommendations clearly to cross-functional partners and company leadership; stay current on shifts in media consumption, advertising technology, measurement, and emerging brand opportunities.
  • Work in person from the San Francisco office.

Desired Qualifications

  • Hands-on experience planning, buying, and optimizing brand campaigns across channels such as television, connected television, podcasts, out-of-home, streaming audio, and digital video.
  • Proven ability to manage large media budgets, develop media plans, allocate investments, and negotiate directly with publishers, networks, and media partners.
  • Strong understanding of media planning fundamentals, including reach, frequency, audience targeting, market selection, and cross-channel media mix.
  • Experience measuring brand advertising effectiveness through brand-lift studies, incrementality testing, media mix modeling, geographic experiments, and other analytical approaches.
  • Strong creative instincts and experience collaborating with brand, creative, and marketing teams to develop campaigns that resonate with target audiences.
  • Highly analytical, organized, and comfortable owning campaigns end-to-end, from strategy and execution through measurement, optimization, and communicating results to leadership.

About the Company

Anysphere

Hybrid human-AI coding productivity tool

Anysphere builds AI-powered software development tools to boost programmer productivity. Its main product, Cursor, is an AI-first code editor that helps engineers write, understand, and modify code with a hybrid human-AI approach, enabling rapid iterations and instant answers to code questions. The company differentiates itself through a highly skilled team and strong in-person collaboration in San Francisco, supporting fast research-to-product cycles. Its goal is to make Cursor the most helpful and delightful code editor, capable of generating large pull requests with ease and reducing bugs.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$5.4B
Headquarters
San Francisco, CA
Founded
2022

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