Enterprise Demand Generation Lead

About the Role

We’re looking for a Demand Generation Lead to build Actively AI’s marketing engine from the ground up. Reporting to the VP of Marketing, you’ll own how we show up in the market and how we create demand among enterprise sales organizations.

As our first demand generation hire, you’ll be responsible for building the systems, processes, and programs that drive awareness and pipeline. You’ll define how marketing connects to revenue by designing integrated campaigns that get Actively AI in front of the right audiences and convert them into qualified opportunities for Sales.

This role is both strategic and hands-on. You’ll make decisions about our marketing tech stack, define how leads are scored and routed, and launch the first campaigns that establish Actively AI as the go-to solution for modern revenue teams. You’ll work closely with Sales leadership to align on target accounts, ideal customer profiles, and messaging that resonates with enterprise buyers. You'll build a lot on top of our own product.

If you’re a builder who can think holistically about systems, storytelling, and pipeline generation—and you are extremely 'AI pilled' —this is the role for you.

What You’ll Do

Building the foundation

• Implementing our marketing automation and connecting it with our sales tools, ensuring a clean data layer between Marketing and Sales, including Actively.
• Defining the lead lifecycle, including scoring, routing, and reporting standards.
• Establishing the dashboards and metrics that connect marketing activity to revenue outcomes.

Driving awareness and visibility

• Running programs that get Actively AI in front of enterprise audiences through digital, content, and event-based campaigns.
• Partnering with the executive team to develop thought leadership, category content, and narratives that build market credibility.
• Executing thoughtful, creative, out-of-the box paid and organic campaigns that increase reach and share of voice within our target accounts.
  
  

Creating and accelerating pipeline

• Designing and executing account-based marketing programs for key enterprise segments, leveraging Actively on Actively.
• Leading integrated campaigns across paid media, outbound orchestration, events, and webinars to engage buying committees.
• Collaborating with Sales Development to ensure timely and effective follow-up on marketing-sourced leads.
• Measuring campaign performance and continuously optimizing for pipeline efficiency and ROI.

Who You Are

• 5+ years of experience in B2B SaaS marketing, with a significant focus on enterprise demand generation.
• Obsessed with AI and the latest techniques in AI x marketing
• Proven ability to build a demand generation function from the ground up, including tools, processes, and reporting.
• Deep understanding of account-based marketing and experience running programs for enterprise sales motions.
• Strong grasp of the full marketing funnel and metrics that drive pipeline growth and revenue.
• Excellent collaboration and communication skills; comfortable partnering closely with Sales leadership and executives.
• A passion for combining creative storytelling with data-driven decision making to increase both brand visibility and pipeline creation.
• Self-starter with an enormous appetite for learning and ambition to build something great
• Your friends would describe you as creative / a 'hacker' or tinkerer
• Quantitative intuitions and first-principles approach
• High tolerance for ambiguity and ability to change perspectives

Why Join

It’s not often that you can get in on the ground floor of a well-funded startup that’s scaling very fast. That means that instead of following a playbook, you’ll be writing it. Every single day you will be challenged to identify how we can scale and execute on it. You’ll learn what works when you succeed and what doesn’t when you fail. You'll also be in the trenches with an incredibly high caliber, low-ego group of people that are obsessed with building something great.

Benefits

• 🚀 Competitive Early-Stage Equity
• ⚕ Health, Dental, Vision Coverage
• 💡 Unlimited PTO + Recharge Days
• 🍽️ Catered Lunch on Tuesday & Friday w/ Dinners Everyday!
• 🍿 Fully Stock Kitchen
• 💻 Cutting-Edge Tech & Tools
• 🌴 Annual Off-sites & Monthly Events
• 🚆 Commuter Benefits
• 🏢 Cozy Office in NYC

The salary range for this full-time position is: $150,000 - $200,000. 

Note on Pay Transparency:

Actively AI provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Actively AI factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience. Additionally, Actively AI leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Actively.ai reserves the right to modify this information at any time, subject to applicable law.

Actively AI is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Actively AI is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.