Marketing & Client Development Senior Specialist - Digital Experience, Web

Marketing & Client Development Senior Specialist – Digital Experience, Web

Cooley is seeking a Marketing & Client Development Senior Specialist – Digital Experience, Web to join the Marketing and Client Development team.

About Cooley: Cooley is a global law firm with an expansive practice and more than 3,000 employees and partners worldwide. We value and celebrate diverse perspectives and strive to create a workplace where every individual can thrive. At the core of Cooley’s success is the exceptional talent and unwavering spirit of our people. We embrace individuality while fostering a ‘one-firm’ culture where collaboration and creativity thrive. Our people are the foundation of our success and the driving force behind everything we do.  

Hybrid Schedule Philosophy: As part of the Cooley culture, we recognize and appreciate the value of being together, in person, to build comradery with others in the office and to be a contributing member of the Cooley office. However, we also appreciate the benefits and flexibility that come from remote working. As such, the default assumption for employees and partners is a hybrid schedule: some in-office presence and some work from home days absent certain essential in-office roles that require five (5) days/week in-office.

Position summary: This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

• Content Management & Updates: Manage the high-volume entry and formatting of content (insights, bios, news) within the CMS, ensuring high-fidelity layouts and brand consistency.
• Technical QA & Site Health: Conduct regular site audits to identify and fix broken links, image errors, and formatting inconsistencies across all digital properties.

• Landing Page Development: Build and optimize campaign-specific landing pages, utilizing established design components to drive lead generation and client engagement.

• Offshore Developer Tasking: Manage the flow of tickets to offshore development teams, providing clear requirements and performing UAT (User Acceptance Testing) on all fixes.

• Image & Media Optimization: Prepare and optimize digital assets (photos, videos, graphics) for web performance, ensuring optimal load speeds and accessibility compliance.

• SEO Metadata Implementation: Execute on-page SEO tactics, including the implementation of title tags, meta descriptions, and alt-text as defined by the search strategy.

• Accessibility Monitoring: Utilize monitoring tools to ensure the website meets WCAG standards, implementing tactical fixes to maintain an inclusive digital experience.

• Web Analytics Tracking: Set up and monitor event tracking (e.g., button clicks, form fills) to ensure user behavior is accurately captured for the Senior Manager’s analysis.

• Platform Support & Documentation: Act as a "super user" for the CMS, providing guidance to MCD contributors and maintaining internal "how-to" documentation.

• Integration Support: Assist in the tactical testing of integrations between the web and other MCD technologies (CRM, MAP, etc.).
• All other duties as assigned or required

Skills and experience:

Required:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 4+ years directly applicable experience (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
• Hands-on Web development/authoring experience (e.g. HTML, CSS, CMS)

• SEO/AEO/GEO strategy and optimization (including schema markup, industry standard SEO tools)

• Advanced web strategy skills (including personalization, testing, and analytics)

• Experience in variety of web experience and orchestration technologies (e.g. digital asset and project management tools)

• Demonstrated ability to exhibit analytical and critical thinking in day-to-day tasks along with the proven ability to operate at an elevated level in terms of scope of responsibility, judgement and autonomy   

• Ability to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the department

Preferred:

• Bachelor’s degree
• Prior legal industry or professional services experience

Competencies:

• Entrepreneurial by nature
• Excellent attention to detail
• Approaches tasks through a lens of quality and consistency
• Approaches tasks through a digital first lens
• Strong verbal and written communication skills
• Ability to organize, prioritize and coordinate multiple activities
• Takes a consultative approach to set goals, drive projects, and achieve outcomes
• Strong judgment
• Team-player with collaborative spirit
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
• High level of professionalism at all times

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected annual pay range for this position with a full-time schedule is $93,000 - $105,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.