People & Culture Business Partner
XR Extreme Reach
People & Culture Business Partner
XR Extreme Reach
Video ad management and distribution platform
XR Extreme Reach · Toronto, Canada (Hybrid) · Full-time · Posted 2026-08-20
Workplace: hybrid
Department: HR
Join the creative revolution at XR!
At XR, we're transforming how advertising gets made, managed, and delivered. As the global leader in advertising operations, we help brands, agencies, and media companies manage every stage of the advertising lifecycle through a single platform that connects production, assets, rights, delivery, and analytics.
Join a collaborative team that's redefining the future of advertising. You'll work on meaningful challenges, help shape innovative products, and make a real impact for some of the world's leading brands. If you're passionate about advertising and technology and solving complex problems, we'd love to hear from you.
The Opportunity
We are seeking a high-autonomy, solution-oriented People & Culture Business Partner to join our People team. In this role, you will act as a trusted advisor to key business leaders while taking full ownership of your client groups. The ideal candidate thrives in a dynamic, fast-paced environment and possesses exceptional problem-solving skills—someone who can step into complex scenarios, diagnose root causes, and independently navigate toward scalable solutions.
This role requires a unique balance: you will drive high-level strategic people initiatives while comfortably rolling up your sleeves to manage critical operational, administrative, and office management responsibilities.
Responsibilities
Strategic Partnership & Autonomous Problem-Solving
Strategic Alignment: Build deep cross-functional relationships with business unit leaders to understand operational goals and align talent strategies accordingly.
Independent Problem Solving: Identify organizational bottlenecks, interpersonal challenges, and process gaps; autonomously develop and execute creative, end-to-end solutions.
Workforce Planning: Partner with department leadership and Finance (FP&A) to forecast headcount needs, address skill gaps, and implement scalable workforce structures.
Change Management: Lead and support organizational change initiatives, providing leadership coaching and actionable communication plans during business evolutions.
Operational, Administrative, & Site Execution
Day-to-Day HR Operations: Directly manage operational workflows across the employee lifecycle, including onboarding execution, offboarding logistics, status changes, and system updates.
Data Maintenance & HRIS: Maintain complete data integrity in our HR Systems (HRIS), generating routine reports, managing administrative documentation, and tracking HR metrics.
Policy & General Inquiries: Serve as the primary point of contact for day-to-day employee and manager inquiries regarding policies, benefits execution, and leave administration.
Office & Workplace Management: Oversee local office operations and facilities administration, serving as the primary point of contact for vendor relationships, office supplies, building management, health and safety protocols, and space planning to ensure a productive, welcoming physical environment for on-site and hybrid teams.
Health & Safety Oversight (OHSA): Oversee local workplace health and safety compliance under Ontario OHSA, including coordination of Joint Health and Safety Committee (JHSC) requirements or designated worker safety representatives.
Talent Management & Culture
Performance Enablement: Drive continuous performance management frameworks, goal setting (OKRs/KPIs), and talent reviews across supported client groups.
Career Pathways & Succession: Identify high-potential talent, design development strategies, and assist leaders with succession planning.
Employee Retention & Engagement: Analyze employee feedback (surveys, exit interviews, touchpoints) to implement impactful retention strategies and foster an inclusive culture.
Employee Relations & Compliance
Advisory & Resolution: Provide objective coaching and independently investigate complex employee relations issues, performance plans, and policy interpretations.
Compliance & Best Practices: Ensure employment practices adhere to relevant labor laws, industry standards, and internal corporate guidelines across regions.
Ontario Labor Standards: Ensure local practices adhere to the Ontario Employment Standards Act (ESA), Ontario Human Rights Code, and PIPEDA (privacy).
Contract Administration & AODA: Ensure compliant employment agreements (notice, termination, probation) and ensure local office practices align with Accessibility for Ontarians with Disabilities Act (AODA) standards.
Other responsibilities as assigned by management
Experience: 3-5 years of progressive HR experience, with at least 2 years in a dedicated HRBP or strategic People Partner capacity.
Proven Autonomy: Track record of driving projects independently from ambiguity to execution with minimal supervision.
Resourceful Problem Solver: Demonstrated ability to evaluate complex problems, weigh risks, and implement sound, pragmatic solutions.
Canadian Employment Law Expertise: Strong knowledge of Ontario ESA standards, human rights legislation, OHSA requirements, and contract law principles.
Balanced Execution: Willingness and discipline to seamlessly switch between big-picture strategic thinking and detail-oriented administrative execution.
Industry Background: Experience supporting groups within advertising technology, SaaS, media logistics, or fast-paced digital services environments preferred.
Communication: Exceptional verbal and written communication skills with the ability to influence leaders at all levels.
Education: Bachelor’s degree in Human Resources, Business Administration, Organizational Psychology, or equivalent practical experience.
Preferred Qualifications
Professional certifications such as CPHR or CHRP/CHRL designation (Human Resources Professionals Association) or SHRM-CP, SHRM-SCP, PHR, or SPHR.
Experience navigating hybrid/remote global workforces across multiple time zones.
Hands-on proficiency with modern HRIS platforms (Bob, Workable, etc.) and administrative workflows.
Prior experience managing physical office spaces or facilities coordination alongside HR responsibilities in Ontario preferred.
Industry Background: Experience supporting media, entertainment technology, SaaS, or advertising services teams preferred.
Reporting Relationship
Location
The wonderful world of XR
Impactful Work: You’ll be at the heart of a company revolutionizing the media and creative industries. From a cutting-edge platform to AI-driven insights, your work will help our clients produce and deliver world-class content to millions worldwide.
Global Reach, Local Impact: With a team of over 1,100 talented professionals serving 140 markets, we blend global scale with personalized service. Join us, and be part of a diverse, dynamic team that’s making waves across the globe!
Innovation & Growth: We’re all about pushing boundaries and staying ahead of the curve. At XR Extreme Reach, you’ll be working on groundbreaking products that power TV, film, digital marketing, and entertainment.
Creative Culture: We celebrate creativity and collaboration. Whether you're working in tech, media, or creative services, we foster a culture that encourages fresh ideas, innovation, and out-of-the-box thinking.
Make a Difference: Here, you’ll help clients tell their stories on a global stage, while ensuring their creative vision is executed with precision and style.
Let's Redefine What's Possible
If you’re ready to elevate brand growth, connect creativity across platforms, and unlock a new era of creative intelligence, we’d love to hear from you. Pitch us your vision- and let's build the future, together.
Hiring Disclosures:
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Video ad management and distribution platform
Extreme Reach provides a global digital advertising platform for video ad management and distribution. Its core product, AdBridge, unifies creative asset management, dynamic creative optimization, talent and rights management, and video ad serving to help advertisers, agencies, and media companies streamline workflows and deliver ads across multiple channels and devices. The product works by centralizing assets, automating optimization of dynamic creatives, handling talent and rights details, and serving video ads wherever the campaign requires. The company differentiates itself with an end-to-end platform that covers asset management, rights, optimization, and distribution in one system, coupled with global reach. Its goal is to simplify and optimize the entire video advertising process, enabling clients to run campaigns more efficiently at scale.
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