Field Marketing Manager
No salary listed
Expert
Bachelor's
Johannesburg, South Africa
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- 12+ years of experience in B2B field marketing, demand generation, and event marketing, ideally within the technology and/or complementary sectors, with exposure to multi-market or pan-African go-to-market strategies.
- Ability to build and execute large-scale event strategies, including executive forums, customer roundtables, summits, and trade shows, with end-to-end project ownership.
- Expertise in audience segmentation and targeting, with hands-on experience using marketing automation platforms, customer relationship management systems, and artificial intelligence-driven marketing tools for personalisation and predictive analytics.
- Ability to collaborate cross-functionally with in-country and regional sales, channel, and product organisations, and coordinate external agencies and vendors to deliver campaign and event experiences across South Africa.
- Track record of managing multiple concurrent campaigns, events, budgets, and deadlines in a fast-paced, matrixed environment with a data-driven, results-oriented mindset.
Responsibilities
- Own end-to-end strategy and execution of regional marketing campaigns and events across South Africa, while collaborating with the broader team to support marketing initiatives across Sub-Saharan Africa markets, from concept and audience targeting through on-site delivery, post-event analysis, and outcome impact reporting.
- Build and own the event execution strategy, partnering with local Sales and Product teams to design experiences that drive engagement, accelerate pipeline, and align with revenue priorities across the region.
- Leverage artificial intelligence-powered tools and data-driven audience targeting to optimise campaign reach, personalise messaging, and deliver measurable return on investment across digital, account-based marketing, and live event programs, adapting approaches to provincial markets.
- Analyse campaign and event performance patterns, audience behaviour, and multi-market insights to refine targeting strategies, recommend localised go-to-market approaches, and scale best practices across South Africa and the broader Sub-Saharan markets.
Desired Qualifications
- Bachelor’s degree in marketing, communications, or business.
- Certifications in artificial intelligence, demand generation, or event management.
About the company
Dell Technologies makes laptops, desktops, servers, data storage and networking equipment for businesses, governments, schools and consumers, and it builds many of the server racks inside large AI data centers. In 2016 it completed its $67 billion purchase of storage maker EMC, then the largest technology deal ever. One division sells PCs, monitors and Alienware gaming computers, while the other sells PowerEdge servers, storage arrays and networking gear to companies running their own data centers. Dell earns money from those hardware sales plus support, financing and subscription services. Michael Dell founded the company in 1984 from his University of Texas dorm room, and it is based in Round Rock, Texas.
Company Size
10,001+
Company Stage
IPO
Headquarters
Round Rock, Texas
Founded
1984
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Simplify's Take
What believers are saying
- AI demand is surging: Dell booked $60.9 billion in AI server orders in the quarter ending July 2026.
- A $95 billion order backlog gives teams years of work: Dell raised its fiscal 2027 sales forecast to $192 billion.
- Dell pays for staff to keep learning: its benefits profile lists tuition assistance and apprenticeship programs.
What critics are saying
- Jobs keep shrinking: Dell's March 2026 annual report showed headcount down 10% to about 97,000, a third straight yearly cut.
- A few giant buyers drive AI sales: SpaceX and CoreWeave ranked among Dell's largest customers in August 2026.
- PCs earn thin profits: Dell's PC division kept just 7.6 cents of operating profit per sales dollar last quarter.
What makes Dell Technologies unique
- Dell sells both halves of computing: data center gear brought in $31.8 billion last quarter, PCs another $15.0 billion.
- The founder still controls it: Michael Dell, chairman and CEO, holds super-voting shares with over half the director votes.
- Dell sells straight to buyers at scale: its own sales force, not resellers, brings in about half of revenue.
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Benefits
- Flexible Work Hours
- Performance Bonus
- Professional Development Budget
- Training Programs