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Full-Time

Performance Marketing Manager

Updated on 9/16/2024

Verkada

Verkada

1,001-5,000 employees

Provides integrated security solutions for enterprises

Enterprise Software
Cybersecurity

Compensation Overview

$145k - $190kAnnually

+ Sales Incentives + Discretionary Bonuses + Equity (RSUs)

Mid, Senior

San Mateo, CA, USA

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
SQL
SEO
Marketing
Data Analysis
Google Analytics
Requirements
  • 4-year undergraduate degree (quantitative field of study strongly preferred)
  • 4+ years of work experience, with a proven track record of successful customer acquisition strategies.
  • Strong quantitative background, with experience using data and metrics to inform marketing decisions.
  • Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
  • Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
  • Experience with digital marketing automation and CRM tools preferred
  • Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL).
  • Creative thinker with a passion for digital marketing and growth hacking.
Responsibilities
  • Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, email marketing, SEO, and PPC).
  • Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.
  • Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
  • Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates.
  • Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities.
  • Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible footage, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, catering primarily to enterprise clients like corporations and educational institutions. The company generates revenue through hardware sales and subscription-based software services, aiming to enhance security and safety for its clients.

Company Stage

Series D

Total Funding

$444.3M

Headquarters

San Mateo, California

Founded

2016

Growth & Insights
Headcount

6 month growth

3%

1 year growth

7%

2 year growth

56%
Simplify Jobs

Simplify's Take

What believers are saying

  • Verkada's rapid international expansion, including into the DACH region, indicates strong market demand and growth potential.
  • The launch of AI-powered search capabilities enhances the efficiency and effectiveness of their security solutions, making them more attractive to enterprise clients.
  • Partnerships with organizations like The 'I Love U Guys' Foundation and HiveWatch demonstrate Verkada's commitment to community safety and innovative security solutions.

What critics are saying

  • The enterprise security market is highly competitive, with major players like Cisco and Honeywell posing significant threats.
  • Rapid expansion and numerous integrations may lead to operational challenges and potential service disruptions.

What makes Verkada unique

  • Verkada's hybrid cloud approach combines on-site hardware with cloud-based storage, offering a unique blend of security and accessibility that many competitors lack.
  • The seamless integration of video surveillance with access control systems provides a comprehensive security solution that is more cohesive than standalone products.
  • Achieving FedRAMP Ready status highlights Verkada's commitment to high security standards, making it a trusted choice for public sector clients.

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits