Vice President Digital

If you would enjoy working in a dynamic environment and are looking for an opportunity to become part of a stellar team of professionals dedicated to service, we invite you to apply online today.

This position offers a flexible hybrid work arrangement, allowing employees to balance in-office collaboration with the benefits of remote work. We provide the necessary tools and technology to ensure seamless productivity, whether you're working from home or the office.

SUMMARY:

The Vice President, Digital is responsible for leading Georgia's Own Credit Union's digital business, digital operating model, member experience strategy, and digital platform ecosystem. Reporting to the Senior Vice President, Digital & FinTech, this role provides leadership and oversight for Digital Experience and Digital Platform functions while ensuring alignment between digital capabilities and enterprise business objectives.

The Vice President serves as the executive leader responsible for maximizing the value delivered through digital channels by aligning member experience, digital capabilities, operational performance, and organizational priorities. This role is accountable for driving digital growth, increasing member engagement, improving self-service adoption, enhancing digital experiences, and optimizing digital investments to support enterprise goals.

The Vice President establishes governance, prioritization, and performance management practices across the digital organization while fostering strong partnerships across the Credit Union.

The role serves as the primary steward of Georgia's Own digital business channel, ensuring digital capabilities, journeys, and member experiences contribute to membership growth, deposit growth, engagement, operational efficiency, and overall member satisfaction.

PRIMARY RESPONSIBILITIES

Digital Strategy & Business Leadership

• Develop and execute the enterprise digital strategy in alignment with organizational objectives.
• Lead Digital as a business channel accountable for engagement, adoption, self-service utilization, and business value realization.
• Define strategic priorities, objectives, and performance expectations for digital capabilities and experiences.
• Identify opportunities to improve member acquisition, activation, engagement, retention, and lifetime value through digital channels.
• Develop recommendations and business cases supporting digital investments and capability enhancements.
• Serve as a trusted advisor to executive leadership regarding digital opportunities, challenges, risks, and market trends.

Digital Operating Model & Governance

• Establish and oversee the Digital operating model, including decision-making frameworks, ownership structures, governance processes, and accountability measures.
• Lead digital intake, prioritization, roadmap, and portfolio governance processes.
• Balance enterprise priorities with available resources and organizational capacity.
• Ensure digital initiatives remain aligned with strategic objectives and deliver measurable business outcomes.
• Establish standards for digital lifecycle management, campaign governance, journey management, and performance measurement.
• Facilitate cross-functional decision-making regarding digital investments, priorities, and resource allocation.

Digital Growth & Performance Management

• Establish metrics and reporting frameworks that measure digital business performance.
• Drive accountability for adoption, engagement, conversion, utilization, and member experience outcomes.
• Monitor and improve digital channel performance across online banking, mobile banking, website, and related digital touchpoints.
• Partner with business leaders to support deposit growth, lending growth, product adoption, and member engagement initiatives.
• Develop executive reporting and scorecards that connect digital activity to meaningful business outcomes.
• Promote a culture of continuous improvement, optimization, and data-driven decision making.

Leadership of Digital

Through the direct reports:

• Ensure member journeys are consistently measured, evaluated, and improved.
• Establish enterprise standards for digital experience quality and consistency.
• Promote Voice of Member practices and journey-based decision making.
• Support personalization, journey optimization, and member engagement initiatives.
• Drive accountability for experience metrics, adoption, engagement, and conversion performance.
• Champion member-centric thinking across business units and project teams.
• Oversee the strategic direction and evolution of the organization's digital banking ecosystem.
• Ensure platform investments are aligned with business priorities and member needs.
• Monitor platform performance, reliability, scalability, and effectiveness.
• Guide roadmap planning, prioritization, and capability delivery efforts.
• Support vendor management, platform governance, and operational excellence practices.
• Balance innovation, stability, security, compliance, and member experience considerations.

Cross-Functional Partnership & Organizational Alignment

• Partner closely with Product, Marketing, Technology, Operations and other leaders to ensure aligned execution and shared accountability.
• Clarify ownership and decision rights across Digital, Product, and Marketing functions.
• Support campaign planning, channel placement governance, and digital experience management processes.
• Facilitate collaboration between stakeholders responsible for offerings, demand generation, platform delivery, and member experience.
• Build strong relationships that enable efficient execution and improved business outcomes.

Talent Leadership & Organizational Development

• Recruit, develop, and retain high-performing digital leaders and team members.
• Establish clear performance expectations and accountability standards.
• Foster a culture focused on member impact, collaboration, innovation, and continuous improvement.
• Coach and develop future leaders within the Digital organization.
• Ensure organizational capabilities evolve to meet changing business and member needs.

Risk, Compliance & Operational Excellence

• Ensure digital strategies and capabilities operate within applicable regulatory, security, and compliance requirements.
• Partner with Risk, Compliance, Legal, Information Security, and Technology teams to manage digital risks effectively.
• Promote operational excellence through disciplined governance, documentation, controls, and performance management.
• Ensure appropriate resiliency, continuity, and operational readiness practices exist for critical digital capabilities.

EDUCATIONAL AND WORK EXPERIENCE REQUIREMENTS:

• 12+ years of combined experience in digital product management, design, software development, or similar areas.
• 8+ years of consumer-facing digital product delivery experience.
• 6+ years of broad financial services, e-commerce, or similar experience.
• Bachelor’s degree in Management Information Systems, Computer Science, or related field
• Experience coordinating product development cycles and feature development schedules in the release of products to market
• Experience leading cross‐functional teams in delivery of products/services on tight schedules
• Demonstrated experience in digital or financial industry
• Proven technical discipline preferred
• Deep experience with digital banking platforms (e.g., Alkami).

ADDITIONAL/IMPORTANT SKILLSETS:

• Strong strategic and execution capabilities.
• Expertise in digital CX, omnichannel, and UX/UI.
• Experience with data, AI, and personalization concepts and solutions.
• Strong communication and leadership presence.
• Extensive expertise in key digital principles, including human-centered design, prototyping and agile delivery in a sensitive and complex environment.
• Experience managing existing teams and creating team identity and culture while setting and enforcing  standards and procedures.
• History of delivering innovative solutions.
• Strategic understanding of current and emerging electronic banking products (mobile, ATMs, online, IVR, etc.).
• Advanced tactical background relevant to technology used in electronic banking (i.e. Mobile and Web software platforms such as Alkami, etc.).
• Significant experience in managing vendor relationships including contract negotiation, issue escalation, and strategic influence.
• Exceptional interpersonal and communication skills (verbal, written, listening, and presentation).
• Advanced understanding of relevant Federal, State, and local regulations governing electronic banking.
• Functional knowledge of compliance, fraud intervention, and internal controls relevant to electronic banking.
• Advanced data analysis experience.
• Demonstrated ability to communicate and motivate change to both technical and nontechnical audiences
• Background creating written reports, proposals, processes, and project documentation
• Demonstrated ability to work in a fast‐paced environment to deliver excellent results
• General understanding of web services or APIs in json or XML
• Detail‐oriented; possesses ability to exercise independent judgment and works independently with limited supervision

PHYSICAL REQUIREMENTS:

To perform this job successfully, the employee must be able to perform each essential job duty satisfactorily. All employees must be able to communicate face to face or through technology with or without reasonable accommodation. Employee will be in an office environment (well-lighted, heated, and air-conditioned) typically stationed at a desk or table. Employee will be asked to sit and stand for various increments of time, and to lift/push up 10 lbs. Clerical office duties on various forms of technology are required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

All positions that have lending responsibilities must comply with all requirements under the SAFE ACT, as well as the Credit Union’s policies and procedures related to the SAFE ACT. This includes an obligation on the employee’s part to ensure that NMLA registration pertaining to the SAFE ACT is kept current. The employee must notify the Credit Union within 30 days of any changes that need to be reflected on the NMLS registry.

Georgia’s Own Credit Union is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law. Consistent with obligations under federal law, every company that is a federal contractor or subcontractor is committed to taking affirmative action to employ and advance women, minorities, disabled veterans, special disabled veterans, veterans of the Vietnam era, and other eligible veterans. 

We are an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color or any other protected class.