Director – Applied AI Product

Company description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

Groupe Solutions is an accelerant at the center of the Groupe. Made up of audience strategists, data scientists, and analytics practitioners, Groupe Solutions will partner with Groupe leaders to win or retain strategic accounts and serve as business owners of Groupe’s AI Platforms.

Responsibilities

Our Director, Applied AI Product will support the strategy, design, and execution of building the MRCL platform’s marketing, media, and production capability modules. This role focuses on shaping and delivering AI-powered tools that enable agency practitioners to create, optimize, and scale marketing and media artifacts - from briefs and media plans to creative production outputs.

The ideal candidate combines deep product management expertise with strong understanding of marketing and media workflows, AI/ML capabilities, and how to translate practitioner needs into scalable platform features. They understand how to work across organizational boundaries - partnering with engineering, creative, media, and strategy teams globally - to build capability modules that unlock value for Groupe agencies and their clients.

As a leader in our MRCL team, this role will:

• Define and drive the product vision for marketing, media, and production capability modules within MRCL, ensuring they address real practitioner workflows and deliver measurable value.
• Set the product vision for MRCL’s media data visualization, reporting, and dashboarding capabilities, ensuring they deliver actionable insights to agency practitioners and their clients
• Collaborate with engineering, data foundations, and platform architecture teams to design and ship scalable, high-quality capability modules.
• Partner with the Product Strategy team, enabling them to work alongside client teams to configure and deploy capability modules for specific client solutions.
• Join and help grow a focused and performance-driven environment where data excellence fuels innovation in marketing and advertising AI.

The Key Responsibilities  

• Define and manage the product roadmap for marketing, media, production capability along with media data visualization, reporting, and dashboarding capabilities - such as real-time campaign dashboards, automated reporting pipelines, custom analytics views, AI-powered brief generation, media planning tools, creative production automation, and campaign optimization features.

• Own the end-to-end lifecycle of capability modules: discovery, design, build, launch, and iteration based on practitioner feedback and performance data.

• Work with agency teams across Groupe globally to understand practitioner workflows, identify high-impact capability opportunities, and drive adoption of new modules.

• Work with media, analytics, and business intelligence teams across Groupe globally to understand reporting requirements, define data visualization standards, and drive adoption of platform analytics capabilities.

• Partner with engineering teams on module architecture decisions, ensuring modularity, reusability, and consistent user experience across the platform.

• Work with security, compliance, and governance teams to ensure capability modules meet data privacy, access control, and ethical AI standards - particularly for modules handling client data and media assets.

• Build and maintain strong relationships with agency creative, media, and strategy leads, serving as the primary product contact for capability module initiatives.

Qualifications

• 5+ years of product management experience, with demonstrated ownership of building AI-powered tools or features for marketing, media, or creative workflows.

• Direct experience designing or shipping user-facing product capabilities within an AI or ML platform - particularly tools that practitioners use to produce artifacts such as briefs, plans, reports, or creative assets.

• Background in the marketing technology (MarTech) or advertising technology (AdTech) space, with deep familiarity in areas such as programmatic media, campaign planning, creative production, and content automation.

• Strong understanding of AI/ML capabilities (generative AI, NLP, recommendation systems) and how to translate them into practical, workflow-integrated product experiences.

• Strong execution background with a record of shipping product features that serve diverse practitioner groups across creative, media, and strategy functions.

• Excellent cross-functional collaboration and stakeholder management skills, with the ability to influence across engineering, data, and business teams globally.

• Entrepreneurial mindset with comfort operating in a fast-moving, ambiguous environment.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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Compensation Range: USD $135,375.00 - USD $216,684.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/7/2026.