Lifecycle Marketing Manager
Posted on 3/22/2024
Nayya

51-200 employees

Personalized employee benefits platform
Company Overview
Nayya stands out as a leader in the benefits experience sector, leveraging machine learning and billions of data points to provide personalized decision support for employees, thereby optimizing health and financial benefits selection. The company's platform simplifies complex processes such as open enrollment, new employee onboarding, and qualifying life events, leading to significant cost and time savings for both employers and employees. Nayya's commitment to transparency and individualized support has proven effective in improving benefits communication and reducing HR workload, as evidenced by positive feedback from large-scale employers.
AI & Machine Learning
Data & Analytics
B2B

Company Stage

Series C

Total Funding

$111.4M

Founded

2019

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

7%

1 year growth

28%

2 year growth

16%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
HTML/CSS
CategoriesNew
General Marketing
Growth Marketing
PR & Communications
Growth & Marketing
Requirements
  • 5+ years of lifecycle marketing experience with 1+ year at an early-stage startup
  • 2+ years of direct people management experience
  • Expert-level experience with the email marketing platform Braze
  • Intermediate knowledge of editing and troubleshooting HTML and CSS
  • Experience building email campaigns, from success metrics to ideation to execution
  • Experience in segmentation and personalization of campaigns across multiple channels
  • Experience working within or in close partnership with product management
  • Excellent written and verbal communication skills
Responsibilities
  • Own the overall email lifecycle marketing strategy across our core products for year-round user engagement
  • Identify and measure email marketing KPIs
  • Develop and roadmap lifecycle engagement opportunities and campaigns across all products
  • Create and own documentation for all employee communications
  • Own the content creation of emails from messaging and branding to creating templates
  • Develop and implement a multi-channel Performance Marketing strategy, including drip campaigns, enrollment announcements, and nurture content strategy
  • Analyze and report on the effectiveness of lifecycle marketing campaigns. Use data to make informed decisions about optimizations to your strategy
  • Conduct A/B testing on campaigns and other tactics to improve business outcomes
  • Monitor user and client feedback from email campaigns to continuously improve client experience and marketing efforts
  • Stay up-to-date on industry trends and best practices in Engagement Marketing and incorporate them into the strategy