Senior Growth Marketing Manager

The Opportunity

As we continue to grow, we’re seeking a Senior Growth Marketing Manager, Social Media to lead the charge in shaping Hatch’s voice across social platforms and connecting with millions of people in a meaningful way. This is your opportunity to craft campaigns that inspire better sleep and improve lives, all while amplifying a brand with a powerful mission.

Are you passionate about harnessing the power of social media to not only build communities but to drive impactful, purpose-driven growth? Do you see every post, story, or video as a chance to inspire, engage, and build lasting connections with people who share our mission? If so, this role is your opportunity to be at the heart of a movement that helps people and families everywhere experience the transformative benefits of great sleep.

At Hatch, we believe that social media is more than just a channel—it’s the frontline of our brand. It’s where we tell our story, engage with a vibrant community, and inspire millions to prioritize their well-being. We’re looking for someone who thrives in creativity, sees possibilities in every trend, and is motivated by the challenge of bringing fresh, innovative ideas to life in a fast-paced, collaborative environment. This is more than a job—it’s a chance to make a lasting impact on people’s lives by helping them sleep better, live better, and dream bigger.

If you are energized by the idea of building something that matters, and you’re ready to help us shape the future of sleep, this could be the perfect role for you.

This role will report to the Head of Growth. This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.

Who You Are

• Experience: You have 5+ years of experience in social media marketing, ideally with experience in a growth-stage company or e-commerce. You’ve managed social media channels, including Meta, Instagram, TikTok, Pinterest, and others and have a proven ability to increase engagement, build brand awareness, and drive conversions.
• Data-Driven: You are highly analytical and comfortable using tools like Google Analytics or similar web analytics tools, social media analytics platforms, and various ad managers to measure performance. You use data to drive decisions and are excited about A/B testing using geo and user hold outs, measuring ROI, and optimizing campaigns.
• Collaborative Leader: You thrive in a team environment, collaborating closely with creative strategists, content creators, designers, copywriters, and the broader marketing team to develop and execute campaigns.
• Passionate about Trends: You’re always up-to-date on the latest social media trends and know how to apply them in creative ways to benefit the brand.
• Strong Project Management: You can manage multiple social media campaigns simultaneously and are comfortable working in project management tools like Asana, Airtable, or similar platforms.

What You’ll Do

Within 30 days:

• Familiarize yourself with Hatch’s brand values, voice, target audience, and product offerings.
• Conduct an audit of our current social media channels, identifying areas for improvement and optimization.
• Establish strong relationships with cross-functional partners in creative, content, and marketing teams.
• Develop a social media content calendar and execute the first set of posts, focusing on engagement and brand alignment.
• Identify relevant trends and consumer insights to incorporate into our social strategy.

Within 60 days:

• Take full ownership of social media accounts, including Meta, Instagram, TikTok, and Pinterest.
• Launch and maintain innovative social campaigns that drive awareness and engagement, while supporting key product launches and seasonal promotions.
• Collaborate with the Growth Analytics and Creative teams to implement a strategic testing framework for social content.
• Begin tracking and analyzing KPIs across all channels, continuously iterating based on performance data. Provide weekly reporting on paid social.

After 6 months:

• Build out a robust catalog of learnings and strategies for social media performance and content optimization.
• Develop and maintain a thriving social media community by fostering engagement and encouraging user-generated content.
• Play a key role in growing Hatch’s social media presence, scaling content output, and increasing our follower count across all platforms.
• Regularly present performance insights to the marketing team, using learnings to optimize future campaigns.