Commercial Website Manager
About the job
- At least 5 years of demonstrated success in digital web experience, eCommerce, or digital merchandising within complex enterprise environments.
- At least 3 years of hands-on and strategic experience working with Adobe products, including Adobe Experience Manager, Adobe Target, Adobe Analytics, Audience Manager, or Adobe Experience Platform.
- Strong working knowledge of Salesforce platforms, including Salesforce Marketing Cloud, Sales Cloud/CRM, Experience Cloud, or Commerce Cloud, and their integration with web lead-routing pipelines.
- Deep subject matter expertise in web operations, always-on content strategy, digital customer journey mapping across Shop, Buy, and Own, and conversion rate optimization.
- Working knowledge of commercial fleet segments, including SMB, Regional/Vocational, Enterprise, and Municipal/Government, and their business and operational drivers.
- A proven track record managing complex merchandising across multi-product ecosystems, such as vehicles, software subscriptions, aftermarket services, and financial products.
- Solid understanding of technical SEO, taxonomy and navigation architecture, and website accessibility standards.
- Experience translating web analytics and customer behavior data into actionable optimization hypotheses.
- Demonstrated ability to lead cross-functional teams, manage agency partners, and influence technical and business stakeholders across an organization.
- A bachelor's degree in Marketing or Information Systems, or equivalent practical experience.
- Candidates must be legally authorized to work in the United States; employment eligibility will be verified at hire.
- Own and drive the FordPro.com digital web experience as an always-on digital storefront serving commercial fleet customers, from small businesses and trades to enterprise and government fleets.
- Serve as the primary day-to-day website point of contact for key stakeholders and supporting teams, including Ford Pro business teams, GDIA, and Enterprise Technology.
- Map, build, and optimize end-to-end user journeys across Shop, Buy, and Own, connecting digital touchpoints with commercial dealer and field sales channels.
- Drive digital merchandising across Ford Pro's commercial portfolio of vehicles, software, services, and commercial financing.
- Lead continuous website optimization, personalization, and A/B and multivariate testing to improve traffic quality, engagement, lead generation, vehicle reservation and ordering conversion, and software and service adoption.
- Serve as the digital web platform subject matter expert, working hands-on and strategically with Adobe Experience Cloud and Salesforce to deliver dynamic content, personalized segments, and next-best actions throughout the customer journey.
- Monitor and analyze web traffic, funnel drop-offs, user behavior, and commercial conversion metrics; establish key performance indicators; translate data into product and merchandising tactics; and report return on investment and business impact to leadership.
- Incorporate commercial persona needs, including total cost of ownership, payload and towing specifications, fleet management tools, and charging uptime, into digital messaging and web tools.
- Lead cross-functional agency partners and collaborate with Product Managers, UX/UI Designers, Content Strategists, and Software Engineers to align roadmaps, backlogs, and release schedules with commercial business priorities.
- Automotive experience, ideally in commercial or fleet contexts, and B2B SaaS experience.
- Direct experience managing B2B eCommerce, commercial vehicle configuration, or commercial quoting flows.
- Experience working within an Agile/Scrum product operating model alongside Product teams.
- Agency management experience leading creative and production partners.
About the company
Ford designs, builds, and sells cars, trucks, SUVs, and commercial vehicles worldwide, and develops mobility services including connected features and electric vehicles. Electric Ford models run on battery power with electric motors, supported by software updates and connected features that let drivers monitor performance, navigate, and control functions from apps; Ford also offers traditional engines and hybrids with cloud-connected services. Its size, history, and global dealer network let Ford offer a broad, practical lineup that emphasizes affordability and broad accessibility. The goal is to help people move and pursue their dreams by providing reliable transportation and mobility solutions that benefit customers, communities, and the planet.
Company Size
10,001+
Company Stage
IPO
Headquarters
Dearborn, Michigan
Founded
1903
Get referred to Ford Motor Company
See people who can refer or advise you
Simplify's Take
What believers are saying
- September 2026 Kentucky investments add paint-shop modernization and strengthen high-margin truck capacity.
- The 2027 Fathom and energy-storage bets diversify revenue beyond slowing consumer EV demand.
- Job creation in Kentucky and Michigan deepens political support and local labor stability.
What critics are saying
- June-July 2026 recalls hit 1.9 million U.S. vehicles, exposing systemic quality breakdowns.
- The 2027 Fathom launch depends on Louisville conversion; execution slips jeopardize EV economics.
- Recurring transmission, brake, and fire defects threaten NHTSA scrutiny, warranty costs, and trust.
What makes Ford Motor Company unique
- Ford's F-Series franchise and commercial trucks anchor scale, dealer reach, and brand loyalty.
- BlueOval Battery Park Michigan and Louisville's Universal EV system build domestic EV manufacturing depth.
- Ford keeps investing in trucks and batteries while rivals retreat from capital-intensive manufacturing.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Remote Work Options
Paid Parental Leave
Family Planning Benefits
Fertility Treatment Support
Tuition Reimbursement
Paid Holidays
Paid Vacation
Company News
Ford and General Motors continue their tight revenue competition, with quarterly results showing alternating leads between the Detroit rivals. Recent figures show Ford reporting $48.3 billion in Q2 2026, slightly ahead of GM's $48.0 billion for the same period. Ford generates revenue through manufacturing trucks, commercial vans, and Lincoln luxury vehicles, whilst also providing financing services. The company established a multi-energy vehicle joint venture in Spain with Geely Auto and launched a workforce training alliance with partners including BlackRock and Google. GM produces trucks, SUVs, and passenger cars whilst offering connected vehicle services and automotive financing. The manufacturer announced plans to reintegrate smartphone interfaces into upcoming truck models but issued a safety recall affecting hundreds of thousands of vehicles due to rearview camera software issues.
General Motors and Ford may benefit from Washington's decision to relax fuel economy standards, a shift that could favour their profitable truck and SUV lines. The policy change reduces regulatory pressure on petrol-powered vehicles, potentially allowing both manufacturers to maintain higher-margin workhorses in their product mix for longer. GM generates $153.8 billion from its North American operations and holds a $72.5 billion market capitalisation, whilst Ford produces $145.9 billion through its Ford Blue division and carries a $50.7 billion market cap. Analysts suggest the relaxed rules could reshape profit expectations for legacy automakers heavily invested in large vehicles. Both companies' truck and SUV portfolios face significant exposure to US fuel economy regulations, making the regulatory shift particularly relevant to their earnings outlook.
Ford Motor and Stellantis both face challenges as traditional automakers transition to electric vehicles, but their financial positions differ significantly. Ford generated $187.3 billion in revenue for FY 2025, up 1.2% year-over-year, whilst posting a net loss of $8.2 billion. The company maintains a debt-to-equity ratio of 4.7x and generated $12.5 billion in free cash flow. Ford operates through 8,226 dealerships globally and pursues its Ford+ plan, splitting operations between Ford Blue for combustion engines and Ford Model e for electric vehicles. Stellantis reported $178 billion in revenue, down 2.1%, with a larger net loss of $25.9 billion. The company manages 14 brands across 130 markets, leveraging shared platforms to reduce costs. Ford's positive cash flow and smaller losses suggest stronger near-term financial health despite both companies facing industry headwinds.
Ford Motor reported nearly $187.3 billion in revenue for FY 2025, up 1.2% year-over-year, though it posted a net loss of approximately $8.2 billion. The company maintains a debt-to-equity ratio of around 4.5x and generated $3.5 billion in adjusted free cash flow. Tesla's revenue declined 2.9% to close to $94.8 billion in FY 2025, with net income of nearly $3.8 billion and a 4% net margin. The company holds a debt-to-equity ratio of roughly 0.1x and produced nearly $6.2 billion in free cash flow. Ford faces risks including recall campaigns and supplier dependencies, whilst Tesla contends with production ramp challenges and regulatory uncertainties around autonomous driving. Ford trades at a significantly lower forward P/E ratio than Tesla.
Ford announced it will end production of Lincoln vehicles in China for export to the US, whilst General Motors is reportedly ceasing sales of its Chevrolet brand in China. Ford will expand Lincoln production in the US, where it currently manufactures the luxury brand in Louisville and Chicago. The moves reflect American automakers' retreat from China as local rivals like BYD and Geely expand globally. Chinese manufacturers have been engaged in aggressive price competition, leveraging excess production capacity to undercut competitors worldwide. Meanwhile, Chinese automakers are exploring routes into the US market, likely through North American production rather than direct exports. However, a Trump administration report criticising Mexico as one of "China's biggest enablers" could complicate Mexican manufacturing plans.