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Full-Time

Senior Marketing Operations Analyst

Confirmed live in the last 24 hours

FullStory

FullStory

201-500 employees

Digital experience analytics platform for businesses

Data & Analytics
Enterprise Software

Senior, Expert

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
SQL
Salesforce
Marketing
Looker
Data Analysis
Google Analytics
Requirements
  • Expert knowledge with business intelligence tools (e.g. Looker) and web analytics and marketing tools (e.g. FullStory, Google Analytics, Salesforce, Marketo)
  • Extensive marketing analytics and data manipulation experience along with a high proficiency in SQL
  • Ample experience building regressions, time series, forecasting, and attribution models from scratch.
  • Deep understanding and desire to continue growing in the evolving B2B SaaS marketing space.
Responsibilities
  • Responsible for comprehensive data analysis, from gathering business requirements and formulating hypotheses, to conducting in-depth data analysis and applying statistical and predictive modeling techniques. You will also develop visualizations/dashboards and effectively communicate findings and actionable insights to both business stakeholders and non-technical audiences.
  • Offer decision-making support and guidance to the CMO, the Marketing Leadership team and other business owners, based on data-driven analysis. This includes tracking and reporting on campaign-level ROI of marketing activities to ensure effectiveness and continued investment.
  • Construct, manage, and communicate detailed reports, visualizations, and other tools to provide business insights and demonstrate marketing impact.
  • Find and troubleshoot operational process gaps and deficiencies and suggest where improvements can be made based on findings.
  • Partner with Finance and BI teams on internal planning processes, including budgeting, forecasting, and attribution.
  • Collaborate with Marketing Ops Managers to fostering a culture of knowledge sharing and continuous improvement.

FullStory provides a platform for digital experience analytics, allowing businesses to understand user interactions on their websites and mobile apps. The platform captures and analyzes these interactions, helping companies identify issues and optimize user experiences to enhance conversions and customer satisfaction. FullStory serves a variety of clients, including e-commerce, financial services, and travel companies, making it applicable to any business with a digital presence. Operating on a Software-as-a-Service (SaaS) model, clients subscribe to the platform and pay a recurring fee based on their usage and required features. This model allows for scalability and offers different pricing tiers to accommodate businesses of all sizes. FullStory's goal is to improve online user experiences through detailed insights and data analysis.

Company Stage

Series D

Total Funding

$198.4M

Headquarters

Atlanta, Georgia

Founded

2014

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-8%

2 year growth

-18%
Simplify Jobs

Simplify's Take

What believers are saying

  • FullStory's inclusion in the Deloitte Technology Fast 500 highlights its rapid growth and strong market position.
  • The appointment of Jason Wolf as President brings experienced leadership to drive strategic growth and expansion.
  • The launch of Data Direct opens new possibilities for businesses to leverage high-quality behavioral data for better personalization, forecasting, and modeling.

What critics are saying

  • The digital experience analytics market is highly competitive, with strong players like UserTesting and UserZoom posing significant challenges.
  • Rapid growth and expansion may strain FullStory's resources and operational capabilities.

What makes FullStory unique

  • FullStory's Data Direct solution offers clean, structured, AI-ready behavioral data, setting it apart from competitors who may not provide such comprehensive data integration.
  • The company's focus on first-party behavioral data provides unique insights that many competitors lack, enabling deeper customer understanding and engagement.
  • FullStory's strategic partnerships with major players like Google Cloud enhance its AI capabilities, giving it a competitive edge in the digital experience analytics market.

Benefits

Access 6 subsidized sessions with a coach per year

99% of health insurance premiums covered; 75% for dependents

Annual learning subsidy

Fully distributed workforce

Generous parental leave policy

10 days of company holidays

Unlimited time off

401(k) with a $2 to $1 match