Full-Time

Senior Marketing Operations Analyst

Posted on 8/2/2024

FullStory

FullStory

501-1,000 employees

Digital experience analytics platform for businesses

Data & Analytics
Enterprise Software

Senior, Expert

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
SQL
Salesforce
Marketing
Looker
Data Analysis
Google Analytics
Requirements
  • Expert knowledge with business intelligence tools (e.g. Looker) and web analytics and marketing tools (e.g. FullStory, Google Analytics, Salesforce, Marketo)
  • Extensive marketing analytics and data manipulation experience along with a high proficiency in SQL
  • Ample experience building regressions, time series, forecasting, and attribution models from scratch.
  • Deep understanding and desire to continue growing in the evolving B2B SaaS marketing space.
Responsibilities
  • Responsible for comprehensive data analysis, from gathering business requirements and formulating hypotheses, to conducting in-depth data analysis and applying statistical and predictive modeling techniques. You will also develop visualizations/dashboards and effectively communicate findings and actionable insights to both business stakeholders and non-technical audiences.
  • Offer decision-making support and guidance to the CMO, the Marketing Leadership team and other business owners, based on data-driven analysis. This includes tracking and reporting on campaign-level ROI of marketing activities to ensure effectiveness and continued investment.
  • Construct, manage, and communicate detailed reports, visualizations, and other tools to provide business insights and demonstrate marketing impact.
  • Find and troubleshoot operational process gaps and deficiencies and suggest where improvements can be made based on findings.
  • Partner with Finance and BI teams on internal planning processes, including budgeting, forecasting, and attribution.
  • Collaborate with Marketing Ops Managers to fostering a culture of knowledge sharing and continuous improvement.

FullStory provides a platform for digital experience analytics, allowing businesses to understand user interactions on their websites and mobile apps. The platform captures and analyzes these interactions, helping companies identify issues and optimize user experiences to enhance conversions and customer satisfaction. FullStory serves a variety of clients, including e-commerce, financial services, and travel companies, making it applicable to any business with a digital presence. Operating on a Software-as-a-Service (SaaS) model, clients subscribe to the platform and pay a recurring fee based on their usage and required features. This model allows for scalability and offers different pricing tiers to accommodate businesses of all sizes. FullStory's goal is to improve online user experiences through detailed insights and data analysis.

Company Stage

Late Stage VC

Total Funding

$189.9M

Headquarters

Atlanta, Georgia

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven personalization boosts FullStory's market potential.
  • Partnership with Google Cloud enhances FullStory's AI capabilities.
  • Recognition in Deloitte Technology Fast 500 highlights FullStory's rapid growth.

What critics are saying

  • UserTesting's new integrations may offer more comprehensive solutions than FullStory.
  • Rapid AI evolution in e-commerce could outpace FullStory's current offerings.
  • Jason Wolf's appointment may lead to short-term disruptions during strategic changes.

What makes FullStory unique

  • FullStory offers pixel-perfect session playback for detailed user interaction analysis.
  • The platform provides AI-ready behavioral data, enhancing digital experience insights.
  • FullStory's SaaS model allows scalable solutions for businesses of all sizes.

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Benefits

Access 6 subsidized sessions with a coach per year

99% of health insurance premiums covered; 75% for dependents

Annual learning subsidy

Fully distributed workforce

Generous parental leave policy

10 days of company holidays

Unlimited time off

401(k) with a $2 to $1 match

INACTIVE