M

minden.ai

AI-driven platform for personalized brand-consumer engagement

Senior Data Engineer

Full-TimeUpdated on 10/15/2026
No salary listed
Senior
Bachelor's
Singapore
In Person
Data & AnalyticsData Engineering

About the job

Requirements
  • A bachelor's degree in Computer Science, Data Science, or a related field.
  • At least 5 years of experience as a Data Engineer, including data modeling experience.
  • Proficiency in SQL, Python, and either Java or Scala.
  • Experience with big data processing frameworks and data warehouses.
  • Experience with dimensional modeling, data warehouse concepts, slowly changing dimensions (SCDs) and their tradeoffs, modern data warehouses, data lakes, lakehouses, and data mesh.
  • Experience building, productionizing, and maintaining data lifecycle management and related tools.
Responsibilities
  • Contribute to designing and implementing a scalable and reliable data platform based on data mesh principles and a modern data stack.
  • Develop and maintain efficient data pipelines to ingest, transform, and store data from various sources.
  • Collaborate with engineers across domains to understand their data needs and develop self-service data platform features, improve developer experience, and build data access tools and APIs.
  • Contribute to developing and improving internal data products and data marts, data modeling, and data product usability.
  • Partner with data science and analytics teams and other upstream internal and external customers of the data platform to ensure their data needs are met.
  • Improve data quality, observability, lineage, governance, and lifecycle management across the platform.
  • Contribute to engineering best practices, including continuous integration and continuous delivery (CI/CD), testing, monitoring, documentation, and code reviews.
  • Contribute to evaluating and introducing technologies that improve developer productivity and platform scalability.
  • Contribute to the continuous improvement of data standards and best practices and to the full lifecycle of the data platform.
Desired Qualifications
  • Additional experience as a backend software engineer is preferred.
  • Experience with modern data-stack technologies such as Snowflake, dbt-core, or Airflow, or similar technologies, is a plus.
  • Understanding data mesh principles and concepts is beneficial.
  • Experience working in a fast-paced environment with evolving priorities and requirements is an advantage.

About the company

Minden.ai uses AI and machine learning to help Southeast Asian brands personalize customer interactions and rewards across channels. Its platform analyzes consumer data and media engagement to tailor messages and offers, driving engagement, loyalty, and business growth. It leverages a regional ecosystem with Temasek and partners like DBS, Great Eastern, Singtel, and GoJek to deliver scalable, data-informed experiences, including the yuu Rewards Club in Singapore. Goal: redefine how brands engage with customers in Southeast Asia by building long-term relationships and meaningful rewards for both brands and consumers.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Singapore, Singapore

Founded

2020

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Simplify's Take

What believers are saying

  • yuu passed 1.7 million members by October 2024, showing strong adoption.
  • June 2026 HeyMax added miles conversion, increasing redemption utility and retention.
  • Minden.ai's AI-backed personalization improves merchant targeting and cross-sell economics.

What critics are saying

  • Singapore concentration leaves growth capped unless every partner expansion succeeds.
  • Dependence on Temasek, DFI, and DBS creates partner-exit vulnerability.
  • If member engagement stalls, yuu becomes a costly points ledger, not a moat.

What makes minden.ai unique

  • Temasek founded minden.ai in 2020; yuu Rewards Club anchors its platform.
  • yuu links DFI, DBS, Singtel, and BreadTalk inside one coalition loyalty network.
  • June 2026 HeyMax integration proves yuu's points reach beyond local retail.

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