Full-Time
Lead – B2B Digital Marketing
On
5,001-10,000 employees
Designs and markets athletic footwear
No salary listed
New York, NY, USA
In Person
Willing to travel up to 20% to On's global hubs and key accounts.
 Growth & Marketing (1) |
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- You bring a minimum 6 years of progressive experience in digital marketing, channel marketing, or B2B/wholesale marketing, preferably within a sportswear brand.
- Strong understanding of performance marketing, content strategy, social media, CRM, and audience development.
- Experience with translating data and analytics into actionable insights.
- You are comfortable presenting to both internal and external stakeholder.
- You are willing to travel up to 20% to On’s global hubs and key accounts.
- Partner closely with the Digital Sr. Lead to define and own the execution of the B2B digital marketing roadmap for North America key accounts, translating the overall B2B strategic vision into clear, high-impact, digitally-focused plans.
- Lead the design, deployment, and optimization of all B2B digital campaigns across key partner platforms and channels (e.g., retailer digital co-op, Syndigo integration).
- Serve as the primary digital consultant and strategic partner for internal cross-functional teams (Sales, Account Marketing) and external Key Account partners, ensuring executional excellence and adherence to brand standards.
- Support tracking of the digital marketing budget at the account and campaign level, including forecasting and prioritization of digital initiatives.
- Drive digital innovation and process efficiency within the B2B function, staying ahead of digital trends and recommending new, data-driven approaches to grow digital market share.
- Analyze complex digital performance data to generate actionable insights, continuously informing future strategy and ensuring all marketing efforts are data-led.
- Collaborate with the global team to ensure North American needs are factored into the evolution of global digital tools and processes.
On designs and markets athletic footwear and apparel from Switzerland. Its flagship running shoes use a patented CloudTec cushioning system that provides a soft landing and a firm takeoff, aiming to reduce muscle fatigue and prevent injuries. The lineup also includes hiking shoes, tennis shoes, sneakers, and a range of sportswear such as shorts, shirts, and jackets. On differentiates itself with the CloudTec technology, a Swiss-brand design ethos, and a direct-to-consumer and global retail approach that makes its products available in over 50 countries through retailers, distributors, and its own website. The company’s goal is to help people move better and stay active by offering high-performance footwear and apparel that supports running and other athletic activities.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Zurich, Switzerland
Founded
2010
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Simplify's Take
What believers are saying
- Q2 2026 sales reached CHF 850.3 million, up 21.6% constant currency.
- Apparel rose 56.2% and accessories 102.2%, broadening revenue beyond shoes.
- Asia-Pacific grew 54.7% constant currency, expanding to over 20% of sales.
What critics are saying
- Wholesale grew only 12.7% constant currency, and management cut 2026 growth guidance.
- U.S. tariffs already cost roughly CHF 55 million, squeezing margins through 2026.
- If DTC stalls, On loses funding for its premium innovation engine and 2027 pipeline.
What makes On unique
- CloudTec and CleanCloud give On distinctive cushioning and sustainability narratives.
- DTC now supplies 45.7% of sales, supporting higher margins and tighter brand control.
- On launches innovations fast, scaling Cloud X 5 CleanCloud to one million pairs.
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Benefits
Flexible Work Hours
Wellness Program
Mental Health Support
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 1%CNBC's Jim Cramer has shifted his stance on both Nike and On Holding, two athletic footwear companies whose shares have fallen over 35% year-to-date. On 17 August, Cramer explained he had given up on Nike and passed on On Holding, stating "sneakers, just not a great business". Nike reported fiscal Q4 results in June that beat revenue and earnings estimates, with wholesale revenue growing 4% to $6.6 billion and gross margins improving by 890 basis points. The company showed better inventory control and warehouse figures. However, Nike faces challenges with growth in emerging markets due to inflation. Much of its margin improvement came from tariff recovery, whilst its Converse brand and digital business continue struggling. Regarding On Holding's management changes, Cramer noted companies "usually shuffle management for performance".
Raymond James downgraded On Holding to Outperform from Strong Buy and cut its price target to $38 from $52 after the Swiss sportswear maker reported weaker-than-expected second-quarter revenue and lowered its growth outlook. The brokerage cited pressure in North American wholesale and limited visibility into future growth. On Holding's second-quarter revenue rose 13.5%, below Raymond James' 19% estimate and the Street's 18% forecast. Wholesale sales grew just 5%, compared with 15% expected, while direct-to-consumer sales rose 26% and beat expectations. The company lowered its 2026 ex-currency growth outlook to the low-20% range from more than 23%. Raymond James reduced its 2026 and 2027 revenue growth estimates to 17% and 19%, respectively, from 19% and 21%.
On Holding's stock plummeted roughly 20% on Tuesday after the Swiss premium sneaker brand reported second-quarter sales of 850.3 million Swiss francs ($1.05 billion), falling short of analysts' expectations of 881.4 million. The company, backed by tennis star Roger Federer, also lowered its annual sales growth forecast to the "low 20% range" from a previously expected minimum of 23%. On's leadership defended the company's decision to maintain premium pricing, with most newer shoes selling for at least $160. Co-CEO Caspar Coppetti told analysts that customers seek innovation and cultural relevance rather than discounts, a strategy contrasting with retailers like Walmart that have cut prices to attract inflation-weary consumers. The stock decline reportedly reduced Federer's holdings by approximately $50 million.
On Holding AG reported second-quarter results characterised by a strategic divergence between direct-to-consumer (DTC) and wholesale channels. DTC sales surged 34% at constant currency, whilst wholesale sell-in was deliberately moderated to protect full-price integrity and avoid excess inventory. The company raised its full-year gross margin guidance to at least 65%, driven by DTC expansion and pricing discipline. Full-year constant currency net sales growth is projected in the low 20s. Apparel is gaining traction, with sales nearly tripling in tennis and reaching a record 28% share of running campaign sales. One-third of customers are now under 34 years old. Management maintained adjusted EBITDA margin guidance of 19.5% to 20% despite absorbing higher US import tariffs. The innovation pipeline is accelerating, with plans to update all everyday running franchises within 14 months.
On Holding shares dropped over 13% in US premarket trading after the Swiss sportswear maker's second-quarter revenue missed expectations. The company reported revenue of CHF 850.3 million, up 21.6% on a constant currency basis, but below the CHF 881.4 million analyst estimate. Earnings per share of CHF 0.31 beat the CHF 0.29 consensus. Direct-to-consumer sales grew 34.3%, whilst apparel sales surged 56.2%. Gross profit margin reached 65.4%, up 3.9 percentage points year-over-year. For the full year, On expects net sales growth in the low-20% range on a constant currency basis, implying CHF 3.47 billion to CHF 3.56 billion versus a CHF 3.56 billion consensus estimate.