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Unreal Snacks

Confectionery brand offering low-sugar vegan candies

Manager Small Format

Account ManagementConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • Demonstrated key account management experience in CPG food or beverage sales is required.
  • Proven ability to build new account business from prospecting through retail launch and ongoing management.
  • Experience managing external broker networks, wholesalers, and redistributors.
  • Knowledge of channel pricing structures, trade spend management, promotional planning, forecasting, and product assortment strategies.
  • Ability to translate syndicated data from SPINS, IRI, and Nielsen into sales narratives and buyer presentations.
  • Experience with Trade Promotion Management software such as Modus or similar.
  • Proficiency in spreadsheets such as Excel or Sheets and presentation software such as PowerPoint or Slides.
  • Ability to prioritize account pipelines and execute sales goals independently.
  • Valid driver's license and a vehicle for field visits.

Responsibilities

  • Develop and execute growth strategies across Convenience, Drug, Off-Price, and Military channels.
  • Build and maintain a pipeline of prospective national and regional account opportunities to win incremental distribution placements.
  • Develop and grow relationships with retail buyers, category managers, brokers, and military partners to expand distribution.
  • Manage day-to-day operations with distributors, wholesalers, and redistributors to ensure high fulfillment and in-stock rates.
  • Design channel-specific product assortment, pricing models, promotional plans, and merchandising strategies to increase velocity and drive repeat purchase.
  • Manage volume forecasting, trade spend budgets, and performance reporting.
  • Translate syndicated data platform insights and distributor reports into customer presentation decks.
  • Partner with Customer Strategy & Planning, Digital Marketing, Operations, and Finance to execute from account sell-in through product launch.
  • Represent Unreal at food shows or foodservice events, retailer meetings, and industry conferences.
  • Build a repeatable Small Format sales playbook to establish a foundation for scalable, long-term channel expansion.

Desired Qualifications

  • Direct experience selling into Convenience (C-Store), Drug, Off-Price, Military, or Away From Home channels is a strong plus.

About the Company

Unreal Snacks

Confectionery brand offering low-sugar vegan candies

Unreal Snacks makes candy and snacks with less sugar and no artificial ingredients by reformulating popular treats using simple, non-GMO, fair-trade ingredients. They avoid corn syrup, hydrogenated oils, artificial flavors or colors, and preservatives, choosing options like organic cane sugar, organic cassava syrup, and plant-based dyes. They offer versions of familiar candies and expanded into general snacks in 2024, with many products certified vegan and gluten-free. Their goal is to deliver tasty, better-for-you versions of classic sweets and grow through major retailers and natural grocers.

Company size
Not listed
Company stage
Series C
Total funding
$14M
Headquarters
Boston, MA
Founded
2010

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