Product Marketing Manager

Goody is looking for a contract Product Marketing Manager to help us execute and plan for a busy H2 — and beyond.

As our first Product Marketer, you'll help our releases ship with clear messaging, consistent processes, and a company that feels ready to talk about it. Alongside that, you'll build the case for our Team plan — our enterprise-tier subscription — through original research, sharp positioning, and enablement that gives sales real ammunition to close bigger deals.

You'll report to the SVP of Growth and collaborate closely with product, sales, and the broader Goody team.

This is a four-month, 30/hour-week contractor role, with the possibility to extend or even convert to full time in 2027.

Goody is fully remote with opportunities for occasional in-person work in metro areas like the Bay Area, New York City, or Los Angeles. This role is open to candidates based in the United States or Canada.

What you'll own

GTM Process & Planning

• Implement a project management process and GTM planning framework for all planned high-priority releases

• Communicate timelines and announcement plans

• Develop key messaging for each release

• Assign owners and collaborate with cross-functional stakeholders to keep releases on track

Enterprise Product Marketing: Positioning & Enablement

• Develop positioning for our Team plan, targeting sales, marketing, and GTM personas at organizations

• Help build out the sales enablement and pitch process, including supporting collateral

• Collaborate with product on the roadmap, advocating for features and updates our customers need

Customer & Market Research

• Conduct customer interviews to inform positioning and Product decisions

• Run quantitative and qualitative research

• Conduct competitor analysis

Who you are

Must-haves

• 5+ years of B2B product marketing experience at a product-led SaaS company (bonus points for GTM technology)

• Power user of AI tools for leverage, research and productivity

• Track record of owning GTM planning and launch process for multiple concurrent releases

• Experience developing positioning, messaging, and sales enablement materials from scratch

• Comfortable running customer interviews and synthesizing qualitative/quantitative research

• Strong writing and cross-functional collaboration skills; able to work independently with light oversight

• Experience with Product analytics tools like Amplitude

• Excellent analytical skills and data literacy

• Available ~30 hrs/week for the duration of the contract

Bonus points

• Experience in a related space (gifting, e-commerce, GTM tech, or HR SaaS)

• Experience navigating a hybrid PLG/Enterprise GTM

• Advanced analytics skills (such as SQL queries or building Hex dashboards)

• Experience standing up GTM/project management process at an early-stage or scaling company

About Goody

Goody is a modern gifting platform built to help companies create meaningful connections at scale. We power thoughtful, on-brand gifting experiences for leading teams, making it easy to send the right gift to the right person at the right moment without the logistics headaches.

Goody was founded in 2020 and is backed by leading investors like NEA, SoftBank, and Quiet Capital. We are a fully remote, product-driven team trusted by 79 percent of the Fortune 100. In 2025, Inc. ranked Goody as the fastest-growing gifting company in the United States, reflecting our momentum and focus on building exceptional experiences for customers and teammates alike.