Vice President Digital Strategy

Agency:

UM

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Position Overview

As VP, Digital Strategy & Investment, you will serve as the senior digital leader across one of our key entertainment client portfolios, connecting strategy, investment, partnerships and measurement to drive greater value and impact across the business.

Working across campaigns rather than within any single campaign, you will own the broader digital partner landscape and help establish the principles, best practices and strategic priorities that guide teams across the portfolio. You will work closely with both Planning and Investment leadership to ensure we are approaching digital partners consistently, leveraging the full scale of the business and continually raising expectations for what our partners can deliver.

You will be a senior point of connection between the agency, client and digital marketplace, building strong relationships with partners while also challenging them to bring forward their best thinking, capabilities, intelligence and opportunities.

Based in Los Angeles (will also consider NY), this role will work across LA and New York teams and partner relationships, providing leadership, connectivity and a consistent digital vision across the business.

Responsibilities

• Own senior relationships across the client's digital partner ecosystem, working with both LA and NY teams and partner leadership to maximize the value of those relationships.
• Steward digital negotiations and investment strategy across the portfolio, establishing best practices and driving greater consistency, collaboration and leverage across teams.
• Continually challenge partners to deliver more: bring forward new ideas, capabilities, innovation, access, intelligence and value that can benefit the broader client business.
• Serve as a strategic bridge between Planning and Investment, ensuring marketplace intelligence and partner opportunities inform planning while client priorities and strategic needs shape investment conversations.
• Look across the portfolio to identify opportunities that individual campaign teams may not see, connecting dots across campaigns, partners, audiences and the broader marketplace.
• Partner with Analytics leadership to help shape measurement priorities, connect partner capabilities to client learning agendas and ensure measurement work ladders up to broader business questions.
• Establish and champion digital best practices across the account, helping teams navigate an increasingly complex and evolving digital ecosystem.
• Maintain a future-forward view of the digital marketplace, proactively identifying emerging platforms, capabilities, technologies and shifts in partner strategy that have implications for the client.
• Provide senior leadership, guidance and mentorship across LA and NY agency teams, fostering collaboration and ensuring teams benefit from shared knowledge, learnings and opportunities.
• Represent the client's digital priorities internally and externally, helping create a strong, consistent point of view across agency teams, clients and partners.
  

Qualifications – Required Skills

• 12+ years of experience across digital media strategy, investment, partnerships or related disciplines, with significant experience in senior leadership roles.
• Deep understanding of the digital media ecosystem, including major platforms, emerging players, marketplace dynamics, investment models and measurement capabilities.
• Demonstrated experience building and leveraging senior media and technology partner relationships and leading complex negotiations.
• Ability to operate at a portfolio level - seeing across individual campaigns to identify patterns, opportunities and areas where greater consistency or scale can create value.
• Strong understanding of both media planning and investment, with the ability to connect strategic client needs to marketplace opportunities and execution.
• Strong commercial instincts and an ability to push partners beyond standard offerings to unlock incremental value, innovation and opportunity.
• Excellent client leadership, communication and presentation skills with the ability to influence senior stakeholders across multiple disciplines and geographies.
• Highly collaborative leadership style with experience working across teams, offices and functions.

Qualifications – Desired Skills

• Experience working with entertainment, theatrical, streaming or other high-volume, culturally driven businesses strongly preferred.
• Experience partnering with Analytics and Measurement teams to connect media strategy, partner capabilities and measurement agendas.
• Strong understanding of emerging technology, AI, data and evolving digital measurement solutions and their implications for media strategy and investment.
• Experience managing complex digital portfolios with multiple campaigns, teams, markets and partner relationships.
• Existing senior relationships across the digital media and technology ecosystem.





$180,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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