Talent Marketing Manager - Attraction, Influence, and Marketing, AIM

Description

We're reinventing how to attract and hire quality talent at scale. Come join us.

We're seeking a Talent Marketing Manager to own the marketing strategy for the Americas, driving activation management and integrated campaign planning across the region. This role is the single-threaded owner for how marketing support is prioritized, how campaigns are built and measured, and how the organization scales its impact through automation, data-driven decisioning, and cross-functional orchestration. You serve as the accountable owner for onboarding new internal clients in the Americas into the standard activation management process.

You help thousands of people get a job every year.
As a marketing strategist, you set the vision for how activation logic, campaign planning, override management, and performance optimization work together to drive fill rate outcomes at scale across US, Canada, Mexico, Brazil, and beyond. You force multiply through mechanisms, building systems that reduce manual effort and driving toward automated decisioning. You translate complex marketing performance data into executive-level strategy, owning the WBR narrative for senior leadership and influencing investment priorities across the AIM organization.

You shape organizational strategy and drive marketing impact at scale.

Your insights don't just inform decisions, they define them. You influence partner team roadmaps, align business managers and global risk teams on fill risk strategy, and represent both the activation and campaign planning functions in cross-functional planning. You identify gaps between teams and processes, hold partner teams accountable for improvements, and build scalable mechanisms that outlast your direct involvement.


Key job responsibilities
Activation Strategy & Risk Management: Own the strategic framework for weekly marketing activation logic across Americas fulfillment sites, including application need and paid application need assessments. Define the override governance model, ensuring decisions are logged and structured to accelerate automation development. Set the standard for how risk is identified, escalated, and resolved across the portfolio.

Integrated Campaign Planning & Execution: Own annual integrated campaign plans for the Americas, with focus on building and testing during low-volume periods and maintaining readiness for high-volume hiring events (Peak, Prime, Hot Sale). Lead working-backwards planning from hiring projections, site capacity, and historical performance data. Consult senior leadership on quarterly strategy, budget allocation, and major campaign pivots. Translate rolling 12-week labor order visibility into dynamic marketing adjustments, flagging risks and mitigation plans early.

Cross-Functional Orchestration: Drive campaign management across the Americas, leading true collaboration with Creative, Performance Marketing, Journey Orchestration, Talent Engagement, and Business stakeholders. Facilitate quarterly planning cycles, manage stakeholder expectations across business partners, country leads, and global teams, and bridge the gap between marketing capabilities and operational hiring realities. Lead integrated campaign reviews with senior leadership, presenting data-backed recommendations.

Performance Optimization & Marketing Strategy: Define the strategy for channel mix, spend efficiency, fill rate improvement, and labor order projection accuracy across the Americas portfolio. Partner with analytics teams to move beyond single-metric measurement to comprehensive campaign performance frameworks. Identify systemic opportunities to improve marketing effectiveness and hold partner teams accountable for execution.

Pacing & Spend Governance: Own pacing management, ensuring ramp-down and pause decisions are executed with precision and that insights are fed back into program management to improve paid marketing efficiency. Own the governance framework for spend decisions and escalation thresholds.

Automation & Process Improvement: Identify, develop, and drive adoption of mechanisms that improve activation efficiency, reduce manual override volume, and accelerate the path to automated decisioning. Own the automation of campaign planning processes, from discovery through recommendation to implementation. Eliminate redundant workflows and hold partner teams accountable for process improvements across both functions.

Executive Reporting & Stakeholder Influence: Own the weekly WBR deep dive for senior leadership, translating activation performance, campaign results, and fill risk into clear, strategic narratives. Maintain alignment with business managers, global risk teams, and cross-functional partners. Influence investment priorities and partner team roadmaps through data-driven business cases.


A day in the life
Your day begins with a review of overnight performance data, identifying anomalies, escalation triggers, and optimization opportunities. You finalize the weekly activation logic, making strategic override decisions and ensuring the log is structured to support automation development. Mid-morning, you walk down the hall to a cross-functional working session with Performance Marketing and Journey Orchestration, influencing channel investment decisions with data from the prior week's WBR. You grab a whiteboard with a Campaign Planner to work through a quarterly testing plan, thinking through risk signals and mitigation strategies for upcoming high-volume events. In the afternoon, you're reviewing the onboarding plan for a new internal client coming onto the activation process, ensuring intake requirements are met and the timeline is on track. You close the day finalizing the WBR narrative for senior leadership, sharpening the strategic framing and ensuring campaign performance is connected to hiring outcomes before it goes to Directors. This is an in-office role five days a week, and the pace, proximity, and real-time collaboration reflect that.

About the team
Workforce Staffing (WFS) hires thousands of Amazonians every year. The Attraction, Influence, and Marketing (AIM) team achieves high-volume hiring goals by delivering exceptional, multi-channel candidate experiences, engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grassroots efforts, AIM delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development, this team constantly innovates new processes to increase marketing efficacy.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

- Experience with A/B testing
- Experience in high-volume recruitment marketing, talent acquisition marketing, or employer branding
- Experience with marketing automation tools and campaign management platforms
- Experience managing campaigns in Canada, US, Mexico, and Brazil
- Experience with working-backwards planning methodologies and agile campaign frameworks
- Experience building and automating campaign planning processes at scale

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.