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Full-Time

Director of Sales

Kroger

Confirmed live in the last 24 hours

Siete Family Foods

Siete Family Foods

51-200 employees

Produces grain-free Mexican food products

Food & Agriculture
Design
Consumer Goods

Senior, Expert

Remote in USA

Category
Strategic Account Management
Sales & Account Management
Required Skills
Sales
Communications
Marketing
Requirements
  • 7+ years Sales Manager experience in grocery channels in the US is required
  • Prior experience in CPG food/beverage is required
  • Strong knowledge of Syndicated Data (SPINS, Nielsen/IRI, Stratum, etc.) is required
  • Relationship experience with retail/grocery, brokers, and distributors is required
Responsibilities
  • Serve as the primary Sales contact for Kroger relationships with ownership of annual planning, trade execution, forecasting, supply chain, and selling efforts.
  • Work with the Senior leaders across Channels on strategic initiatives to deliver annual plan objectives.
  • Ensure regular communication and alignment on account progress with cross-functional partners in Finance, Operations, Marketing, and Legal.
  • Develop and lead a direct report who is accountable for delivering sales objectives in their assigned territory.
  • Directly manage broker and distributor relationships to maximize performance through annual goal setting, progress check-ins, and commission reporting.
  • Elevate account relationships across all Kroger commodities, cultivating strategic partnerships and brand advocates.
  • Demonstrate command over Plan and Forecast numbers for your own accounts as well as understanding the impact to the channel and broader team.
  • Analyze past business performance to build improved sales plans.
  • Represent Siete at broker trainings, retail meetings, conferences and trade events.
  • Willing to travel up to 25% and attend trade shows.

Siete Family Foods produces grain-free Mexican-inspired food products, focusing on health-conscious alternatives to traditional cuisine. Their product line includes tortillas, tortilla chips, taco shells, dips, sauces, and seasonings, catering to those on keto, low-carb, and grain-free diets. Siete Foods operates primarily through a direct-to-consumer model via their website, while also being available in retail stores. This approach allows them to reach a diverse audience, including individuals with dietary restrictions and those who enjoy Mexican flavors. Unlike many competitors, Siete Foods emphasizes family values and community engagement, offering recipes and apparel alongside their food products. Their goal is to provide delicious, accessible options that promote healthier eating habits.

Company Stage

Seed

Total Funding

$90M

Headquarters

Austin, Texas

Founded

2014

Growth & Insights
Headcount

6 month growth

8%

1 year growth

20%

2 year growth

56%
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Simplify's Take

What believers are saying

  • High order volumes indicate strong demand, suggesting robust market acceptance and growth potential.
  • Partnerships with brands like Sweetgreen and Nixta Taqueria enhance Siete Foods' visibility and credibility in the market.
  • Their involvement in community initiatives, such as donating school lunches, strengthens brand loyalty and social responsibility.

What critics are saying

  • Shipping delays due to high order volumes could lead to customer dissatisfaction and potential loss of repeat business.
  • The niche market of grain-free, Mexican-inspired products may limit their customer base compared to more broadly appealing health food brands.

What makes Siete Family Foods unique

  • Siete Foods specializes in grain-free, Mexican-inspired products, setting them apart in the health food market where few competitors offer such a niche combination.
  • Their direct-to-consumer model, combined with a strong retail presence, allows them to reach a broad audience while maintaining control over their brand experience.
  • The company's deep-rooted family values and commitment to health-conscious alternatives resonate strongly with consumers seeking authenticity and quality.