Senior Digital Shelf Specialist

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

Position Summary

The Senior Specialist, Digital Shelf will lead the optimization of NWPB’s digital shelf across retailer websites, apps, and emerging AI-enabled shopping environments.

This role is responsible for ensuring NWPB products are accurate, discoverable, compelling, and conversion-ready wherever shoppers search and purchase online. The Senior Specialist will use eCommerce analytics and shopper insights to identify growth opportunities, improve digital execution, and shape customer-specific strategies.

The role will also flex into shopper marketing and omnichannel activation based on business priorities. The ideal candidate combines digital shelf expertise, analytical thinking, and hands-on execution, with the ability to work across Brand, Sales, eCommerce, Shopper Marketing, and agency partners.

Key Responsibilities

Digital Shelf and AI Readiness

• Own the ongoing optimization of NWPB’s digital shelf across priority retailers and brands.
• Ensure product content is accurate, complete, compliant, on-brand, and optimized for search and conversion.
• Conduct digital shelf audits across content, search visibility, taxonomy, availability, ratings and reviews, and competitive presence.
• Partner with Brand, Sales, Content, and agency teams to address gaps and improve product detail page performance.
• Develop content briefs for innovation, renovations, retailer exclusives, and always-on optimization.
• Establish digital shelf KPIs, benchmarks, and measurement plans to evaluate performance.
• Lead test-and-learn initiatives across retailers, brands, pack formats, keywords, imagery, and enhanced content.
• Improve NWPB’s readiness for AI-enabled search and agentic commerce by strengthening product data, structured content, taxonomy, and digital brand authority.
• Monitor retailer and industry developments to identify emerging opportunities in conversational search, AI recommendations, and machine-led product discovery.

eCommerce Strategy and Analytics

• Analyze online category, brand, and retailer performance to identify growth drivers and execution gaps.
• Evaluate assortment, pricing, promotions, share of search, content, availability, retail media, and conversion.
• Translate data and shopper insights into clear recommendations for Brand, Sales, and leadership.
• Size opportunities and help prioritize initiatives based on potential business impact.
• Develop reporting and post-analysis that measure results, capture learnings, and inform future plans.
• Support customer strategies and presentations that strengthen NWPB’s credibility as an eCommerce and digital category leader.

Shopper Marketing and Activation

• Support integrated shopper marketing programs connecting digital and physical touchpoints.
• Translate brand priorities, retailer opportunities, and shopper insights into customer-specific activation plans.
• Develop agency briefs and manage timelines, deliverables, and executional quality.
• Partner with retail media teams on sponsored search, onsite media, offsite media, and audience-targeting recommendations.
• Create selling materials that help unlock distribution, merchandising, media, and incremental investment.
• Track campaign performance and recommend optimizations.
• Support budget tracking, forecasting, invoice reconciliation, and performance reporting as needed.

Cross-Functional Leadership

• Lead workstreams across Brand Marketing, Sales, Shopper Marketing, Digital Shelf, Retail Media, Insights, Finance, and agency partners.
• Influence stakeholders and move initiatives forward within a complex, matrixed organization.
• Communicate opportunities, risks, dependencies, and recommendations clearly to working teams and senior leaders.
• Build tools, playbooks, and processes that improve executional speed and consistency.

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent experience.
• Minimum of 3 years of relevant experience in digital shelf, eCommerce, digital marketing, shopper marketing, category management, or business analytics.
• Strong understanding of digital shelf fundamentals, including product content, search optimization, taxonomy, ratings and reviews, availability, and conversion.
• Strong analytical skills with the ability to translate data into practical business recommendations.
• Experience managing cross-functional projects and multiple priorities.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Strong written, verbal, and presentation skills.
• Intellectual curiosity, attention to detail, bias for action, and strong follow-through.
•  

Preferred

• Experience in consumer packaged goods, food and beverage, or another fast-moving consumer category.
• Direct experience with Amazon, Walmart.com, or another major omnichannel retailer.
• Experience with Stackline, Circana, digital shelf measurement platforms, retailer portals, or retail media reporting tools.
• Understanding of SEO, keyword strategy, product taxonomy, structured product data, and content optimization.
• Experience with Amazon Ads, Walmart Connect, or another retail media network.
• Exposure to AI-enabled shopping, conversational search, generative AI, or agentic commerce.
• Experience developing shopper marketing or omnichannel activation programs.
• Experience managing agency partners and project budgets.

Salary: $97,202.02 to $139,754.90 per year

Bonus Eligibility: Yes

The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.  Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits 

It is our business imperative to remain a very inclusive workplace.
 
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
 

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship. 

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Job Requisition: 427766