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Masco

Designs and manufactures branded home products

Director – Trade Merchandising

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeIndianapolis, IN, USA$121.3k - $190.6k

About the Job

Requirements

  • A bachelor's degree in marketing, merchandising, business, design, or a related field is required.
  • At least 10 years of experience in trade merchandising, channel marketing, shopper marketing, customer experience, or a related commercial discipline is required.
  • Experience developing merchandising strategies within wholesale, showroom, dealer, distributor, or other business-to-business channel environments is required.
  • Demonstrated ability to translate commercial, brand, and product strategies into compelling customer experiences is required.
  • Strong understanding of go-to-market planning, product launches, channel dynamics, and trade customer decision-making is required.
  • Experience leading complex, cross-functional initiatives and influencing stakeholders across multiple functions and organizational levels is required.
  • Strong strategic thinking and the ability to drive execution across multiple brands, segments, customers, and locations are required.
  • Experience managing external agencies or vendors, production timelines, contracts, and budgets is required.
  • Ability to use customer, market, competitive, and performance insights to make decisions and optimize results is required.
  • Ability to travel up to 25% is required.

Responsibilities

  • Establish and lead the merchandising vision and strategy across wholesale trade channel segments.
  • Develop differentiated, tiered merchandising approaches based on customer needs, channel opportunities, brand priorities, and investment levels.
  • Translate brand positioning, product innovation, and customer insights into compelling product presentations.
  • Analyze market trends, trade customer and influencer behavior, competitive activity, partner requirements, and performance data to inform merchandising decisions.
  • Identify opportunities to increase product visibility, specification, conversion, and sales throughout the trade channel.
  • Develop merchandising plans aligned with Trade go-to-market, channel, brand, and product-launch strategies.
  • Partner with channel management, channel marketing, brand, product, and sales teams to deliver integrated merchandising programs.
  • Ensure priority launches and commercial initiatives are supported by effective merchandising across the wholesale marketplace.
  • Make informed trade-offs across brands, segments, customers, timing, and investment priorities.
  • Establish standards and performance measures to evaluate merchandising quality, consistency, effectiveness, and return on investment.
  • Oversee the design, development, and implementation of merchandising displays across showrooms and other trade customer environments.
  • Ensure product displays are compelling, customer-focused, and aligned with brand standards and commercial objectives.
  • Partner with field sales, sales agencies, customers, and external vendors to execute tiered merchandising strategies consistently across locations.
  • Balance enterprise standards with the distinct needs of individual brands, customers, segments, and showroom environments.
  • Monitor merchandising performance and recommend improvements to strengthen engagement, display productivity, and business results.
  • Serve as the Trade organization’s merchandising leader and primary point of connection across sales, channel marketing, brand, product, and agency teams.
  • Develop a strong understanding of product features, benefits, positioning, and target audiences to guide merchandising solutions.
  • Build alignment around merchandising priorities, investment decisions, execution requirements, and measures of success.
  • Equip field sales and agency teams with the tools, standards, and guidance needed to execute programs effectively.
  • Influence stakeholders across the organization to deliver a cohesive brand and customer experience throughout the trade channel.
  • Lead relationships with external display, fixture, signage, and merchandising partners.
  • Oversee the development and production of displays, fixtures, signage, and supporting merchandising materials.
  • Negotiate contracts and manage merchandising budgets to achieve quality, timing, and cost objectives.
  • Establish clear expectations, service levels, and performance standards for vendor partners.
  • Ensure merchandising materials meet brand, quality, operational, and delivery requirements.

About the Company

Masco

Designs and manufactures branded home products

Masco Corporation designs, manufactures, and distributes branded home-improvement and building products around the world. Its product lines include Behr paint, Delta and Hansgrohe faucets and fixtures, and HotSpring spas, among others. These products are produced and brought to market through Masco’s multiple brands across plumbing and decorative architectural segments, enabling consumers to update living spaces with paints, faucets, hardware, and spa systems. Masco differentiates itself with a broad, well-known brand portfolio and global reach, combining design, manufacturing, and distribution under one umbrella to serve homes, environments, and communities. The company aims to improve living possibilities for customers while supporting environmental sustainability and community growth, and to generate returns for shareholders as it expands housing accessibility and community initiatives.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Livonia, MI
Founded
1929

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