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Red Bull

Manufactures and markets energy drinks

On Premise Specialist

Field SalesConfirmed live in the last 24 hours
Full-timeMcAllen, TX, USAIn-person

About the Job

Requirements

  • Established contacts within the industry, or the ability and desire to develop them quickly.
  • Experience in the beverage industry, gastronomy, hospitality and catering, marketing, sales, or as an entrepreneur is highly preferred.
  • Ability to use iPhones and iPads, custom applications, Microsoft Word, Excel, and PowerPoint.
  • Ability to work flexible hours, including evenings, weekends, and some holidays, and to work autonomously.
  • Written and verbal communication skills to craft and deliver appropriate messages to relevant audiences.
  • Strong understanding of sales processes and ability to analyze sales and customer data, draw conclusions, and develop initiatives that offer value for customers and the business.
  • Must be at least 21 years of age.
  • Must be fluent in English.
  • Bachelor's degree preferred.

Responsibilities

  • Showcase the Red Bull brand and bring it to life at restaurants, bars, clubs, festivals, and private events.
  • Establish and nurture relationships with key influencers and business partners to build affinity and enthusiasm for Red Bull.
  • Build a personal reputation in the local scene through knowledge of the industry and current trends.
  • Take responsibility for On Premise sales and marketing activities in the market.
  • Monitor market trends and identify and win new business opportunities for Red Bull.
  • Develop and deploy strategies and tools to deliver effective sales pitches for Red Bull.
  • Strengthen long-term professional relationships with established customers and create new alliances with key influencers and industry experts.
  • Provide customers with insightful observations and strategic recommendations at appointments.
  • Use sales and negotiation skills to increase earnings for customers and Red Bull and exceed previous marketing and sales goals.
  • Develop creative and innovative solutions to keep Red Bull a leading brand in the On Premise channel.
  • Negotiate mutually beneficial partnership agreements to build long-term relationships.

Desired Qualifications

  • Additional language skills are an advantage.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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