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Manulife Philippines wins top honors for GoalReady Social Media Initiative and Talent Acquisition efforts. Insurer earns Social Media Initiative of the Year and Excellence in Talent Acquisition, with finalist nods across Marketing, human resources, and Public Relations. by dotdailydose about 3 hours ago 15 Views Manulife Philippines, the local arm of leading international financial services firm Manulife, has been recognized by two leading industry award programs for excellence in customer engagement and talent management, earning Social Media Initiative of the Year at the Insurance Asia Awards 2026 for the digital campaign supporting its GoalReady savings and protection solution, and Excellence in Talent Acquisition at the HR Excellence Awards 2026. These awards affirm Manulife's commitment to helping Filipinos reach their financial goals in an accessible way, while building a workplace where talent thrives. The Insurance Asia Awards celebrate innovation and outstanding achievements across the region's insurance industry. Manulife Philippines received the Social Media Initiative of the Year award for the campaign supporting GoalReady, a customizable life insurance solution designed to help Filipinos save for milestones such as education, retirement, and business goals. Through creative, targeted content across digital and social media platforms, the campaign linked financial planning to customers' aspirations and encouraged more meaningful conversations around long-term financial security. "For many Filipinos, social media is where they discover ideas and seek inspiration that can help them make important decisions. We designed the GoalReady campaign to meet people in those everyday moments with content that connected financial planning to the goals that matter most to them, whether that's building a secure future for their family, funding a child's education, or growing a business," said Joy Concepcion, Chief Marketing Officer, Manulife Philippines. "To be recognized for making financial planning more relatable and accessible is a proud moment for our team." GoalReady was also named a finalist for Excellence in Digital Marketing at the Marketing Excellence Awards 2026. At the HR Excellence Awards 2026, Manulife Philippines was honored for its efforts to strengthen recruitment practices and candidate experience. The company won Excellence in Talent Acquisition for building stronger in-house recruitment capabilities, improving hiring manager effectiveness, and creating a more consistent and engaging hiring journey. "Our people are at the heart of how we serve our customers and deliver on our purpose of making decisions easier and lives better," said Ardhi Siregar, Chief People Officer, Manulife Philippines. "This award reflects our commitment to attracting exceptional talent and offering transparent, inclusive, and meaningful candidate experience. We will continue to strengthen our talent practices so we can build a workplace where colleagues can grow, thrive, and do their best work." Beyond these wins, Manulife Philippines was also recognized as a finalist in several prestigious industry award programs: * HR Excellence Awards 2026: Finalist for Excellence in Leadership Development for its EDGE Leadership Series. * Marketing Excellence Awards 2026: The Global Performance Marketing Shared Services team was named a finalist for Marketing Team of the Year, and Rudilor Rodrigo was shortlisted for Marketing Leader of the Year. * PR Awards 2026: Finalist for Best Insights-Driven Public Relations for its thought leadership initiatives anchored on Filipinos' views on longevity. Together, these honors reflect Manulife Philippines' focus on combining customer insight, innovation, and people excellence to create meaningful impact - understanding Filipinos' evolving needs, delivering relevant customer solutions, and building a culture where colleagues succeed.

Manulife Philippines wins top honors for GoalReady Social Media Initiative and Talent Acquisition efforts. Manulife Philippines, the local arm of leading international financial services firm Manulife, has been recognized by two leading industry award programs for excellence in customer engagement and talent management, earning Social Media Initiative of the Year at the Insurance Asia Awards 2026 for the digital campaign supporting its GoalReady savings and protection solution, and Excellence in Talent Acquisition at the HR Excellence Awards 2026. These awards affirm Manulife's commitment to helping Filipinos reach their financial goals in an accessible way, while building a workplace where talent thrives. The Insurance Asia Awards celebrate innovation and outstanding achievements across the region's insurance industry. Manulife Philippines received the Social Media Initiative of the Year award for the campaign supporting GoalReady, a customizable life insurance solution designed to help Filipinos save for milestones such as education, retirement, and business goals. Through creative, targeted content across digital and social media platforms, the campaign linked financial planning to customers' aspirations and encouraged more meaningful conversations around long-term financial security. "For many Filipinos, social media is where they discover ideas and seek inspiration that can help them make important decisions. We designed the GoalReady campaign to meet people in those everyday moments with content that connected financial planning to the goals that matter most to them, whether that's building a secure future for their family, funding a child's education, or growing a business," said Joy Concepcion, Chief Marketing Officer, Manulife Philippines. "To be recognized for making financial planning more relatable and accessible is a proud moment for our team." GoalReady was also named a finalist for Excellence in Digital Marketing at the Marketing Excellence Awards 2026. At the HR Excellence Awards 2026, Manulife Philippines was honored for its efforts to strengthen recruitment practices and candidate experience. The company won Excellence in Talent Acquisition for building stronger in-house recruitment capabilities, improving hiring manager effectiveness, and creating a more consistent and engaging hiring journey. "Our people are at the heart of how we serve our customers and deliver on our purpose of making decisions easier and lives better," said Ardhi Siregar, Chief People Officer, Manulife Philippines. "This award reflects our commitment to attracting exceptional talent and offering transparent, inclusive, and meaningful candidate experience. We will continue to strengthen our talent practices so we can build a workplace where colleagues can grow, thrive, and do their best work." Beyond these wins, Manulife Philippines was also recognized as a finalist in several prestigious industry award programs: * HR Excellence Awards 2026: Finalist for Excellence in Leadership Development for its EDGE Leadership Series. * Marketing Excellence Awards 2026: The Global Performance Marketing Shared Services team was named a finalist for Marketing Team of the Year, and Rudilor Rodrigo was shortlisted for Marketing Leader of the Year. * PR Awards 2026: Finalist for Best Insights-Driven Public Relations for its thought leadership initiatives anchored on Filipinos' views on longevity. Together, these honors reflect Manulife Philippines' focus on combining customer insight, innovation, and people excellence to create meaningful impact - understanding Filipinos' evolving needs, delivering relevant customer solutions, and building a culture where colleagues succeed.

Manulife China Bank Life champions early health action and financial planning at The Art of Longevity. - Manulife China Bank Life brought together health, wealth, and protection experts to help customers plan for a more secure future. Manulife China Bank Life Assurance Corporation (MCBL), the strategic alliance between Manulife Philippines and China Banking Corporation, hosted The Art of Longevity on August 11, 2026, an event that brought together more than a hundred MCBL customers, financial sales associates, bank partners, and health and wealth experts to explore how to plan for a longer, healthier future. As Filipinos live longer, The Art of Longevity underscored the need for long-term planning in two areas: proactive health management through prevention and early detection, and building financial resilience and preparedness to support the years ahead. "Living longer is a gift, but it also requires more intentional planning so people can make the most of every stage of life. Health, protection, and financial confidence must work together to support the future our customers want. Through The Art of Longevity, MCBL is bringing together the right conversations, partners, and solutions to help Filipinos take practical steps sooner. By empowering more people to act early, we can help them live better for longer," said Amy Gochuico, President and Chief Executive Officer, Manulife China Bank Life. The event also raised awareness of cancer as a major health challenge that can affect longevity and emphasized the importance of taking early steps to prevent, detect, and manage health risks. According to a recent Manulife Philippines study, cancer is one of the most feared diseases among Filipinos. Yet, many delay screenings. A 2023 report by the Philippine Institute for Development Studies also noted that only 1% of Filipino women go through cancer screening. Cancer is often found only in its later stages, and in the Philippines, 65% of breast cancer cases are only diagnosed when it is in its advanced stages. Together with healthcare partners Ayala Health Holdings, Inc. (AC Health), Healthway Cancer Care Hospital, and Guardant Health, the discussion looked at how cancer risk can build up over time, why early detection matters, and how newer tests and coordinated care are helping people act sooner. Building on this focus, the event also highlighted MCBL's recently launched partnership with Guardant Health, which gives eligible customers access to Shield(TM) Multi-Cancer Detection laboratory developed test. The conversations broadened the discussion from early detection to the everyday choices, coordinated care, and long-term financial planning that can help people sustain both health and wealth over a longer lifespan. The event also reinforced the importance of financial preparedness as markets shift and lifespans extend. This focus on longer-term planning reflects the role of MCBL's bancassurance model in helping customers connect protection, savings, and wealth-building needs. By bringing together Manulife's insurance and protection solutions with Chinabank's banking and wealth-building expertise, MCBL helps Filipinos create plans that support their life goals and strengthen their financial future. The Art of Longevity is aligned with ManulifeMOVE, the company's holistic health program, and reflects MCBL's role as a lifelong partner helping Filipinos care for both their health and financial future through solutions tailored to their needs. It also aligns to the Manulife Longevity Institute, a global research, thought leadership, innovation, advocacy, and community partnership platform, which drives action to help people live longer, healthier, and more financially secure lives.