Brafton

End-to-end content marketing services and technology

SEO Strategist

SEO MarketingConfirmed live in the last 24 hours

Full-timeRemote in Canada

About the Job

Requirements

Have 3–5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting.
Demonstrate success with previous SEO campaigns for medium to large brands, ideally including e-commerce companies.
Have a strong understanding of cross-channel marketing principles.
Understand technical SEO concepts including crawling, indexing, rendering, AMP, site migrations, page speed optimization, and Core Web Vitals.
Have project management and organization skills, including the ability to prioritize and manage multiple projects.
Have an advanced understanding of and experience using Google Analytics and Google Search Console; experience with Tag Manager and/or Publisher Center is a plus.
Understand recent developments in SEO, including Core Web Vitals, Google Discover, E-A-T, and new Rich Results.
Have intermediate to advanced knowledge of HTML, JavaScript, and CSS as they impact search performance.
Have strong knowledge and experience using standard and enterprise search tools and platforms, including SEMRush, Sistrix, DeepCrawl, Screaming Frog, and GTMetrix.
Be able to meet scheduled and proposed deadlines.
Be comfortable with and master, or be able to quickly learn, spreadsheet formats such as Google Sheets and Excel.
Be comfortable and skilled with formatting professional presentations and reports in Microsoft PowerPoint and Google Slides.
Have strong people skills, including communicating, problem-solving, and building relationships; be analytical, technical, and a strong writer; and be able to explain complex search concepts and technical items clearly.
Have previous agency experience and a passion for digital marketing, attention to detail, and curiosity about the search landscape.

Responsibilities

Craft competitive and compelling audits, proposals, and reports.
Use software tools such as MarketMuse, SEMRush, and Hrefs to assess client website health, itemize errors and opportunities, and execute planned scopes relating to site optimization or other technical SEO-specific tasks.
Undertake SEO-specific research or optimization for projects including UX/website redesigns, large-scale organic SEO work including keyword research, and backlink-focused projects.
Leverage a strong understanding of Google Analytics.
Collaborate with internal stakeholders and teams on varied projects and produce thoughtful work.
Apply ongoing SEO learning to the work and share knowledge with internal and client-facing teams.

Desired Qualifications

Tag Manager and/or Publisher Center experience is a plus.
Previous SEO campaigns for e-commerce companies are ideal.
Agency setting experience is preferred.

Salary Range: 55000 to 70000 (Currency: CAD) (Pay period: per-year-salary)

This is a full-time remote position open to candidates across Canada.

Brafton is looking for an SEO strategist to join our Consulting Department.

The ideal candidate has previous agency experience, a passion for digital marketing, excellent problem-solving skills, very strong attention to detail and a ton of curiosity about the ever-changing search landscape.

SEO is always evolving. Even more important than being a current expert is being a perennial learner. The right person will be an exceptionally curious individual who is both autodidactic and capable of learning from others.

This is a client-facing role that interfaces with many internal stakeholders and produces consistently thoughtful work. To succeed, the SEO strategist must have strong people skills (communicating, problem-solving, building relationships), be exceptionally analytical and technical and also be a very strong writer. This individual needs to make complex search concepts and technical items easy to understand and interesting.

Responsibilities & Tasks:

Craft competitive and compelling audits, proposals, and reports
Expertly utilize our software tools (like MarketMuse, SEMRush and Hrefs) to:
Assess the health of our clients' websites
Itemize errors and opportunities
Execute against planned scopes relating to site optimization or other technical SEO-specific tasks.
Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns, large-scale organic SEO work (including but not limited to keyword research), and backlink-focused projects.
Leverage a strong understanding of Google Analytics
Be a versatile team player who can tackle various projects and collaborate with all teams.
Be a constant student of SEO who is applying his or her learnings to their work and sharing knowledge with internal and client-facing teams.

Qualifications:

3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting
Evidence of success with previous SEO campaigns for medium to large brands, ideally including e-commerce companies
Strong understanding of cross-channel marketing principles
Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment
Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more)
Strong project management and organization skills, ability to prioritize and manage multiple projects
Advanced understanding and experienced user of Google Analytics and Google Search Console - Tag Manager and/or Publisher Center is also a plus
Understand recent developments in SEO such as Core Web Vitals, Google Discover, E-A-T, new Rich Results and more
Intermediate to advanced knowledge of HTML, Javascript and CSS as they impact search performance
Strong knowledge and experience using standard and enterprise search tools and platforms ( SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, GTMetrix, etc.)
The ability to meet scheduled and proposed deadlines.
Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel).
Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides.

Benefits Include: Commission, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!

About the Company

Brafton

End-to-end content marketing services and technology

Brafton delivers content marketing services and technology solutions to organizations around the world. It combines creative production with data-driven strategy to execute end-to-end content programs, including SEO, blog posts, ebooks, white papers, infographics, videos, emails, landing pages, and web design. The company works by using its diverse in-house team of SEOs, writers, designers, developers, videographers, and consultants to plan, create, optimize, and distribute content that drives measurable ROI. What sets Brafton apart is its full-stack, globally distributed team and the integration of marketing services with technology tools, enabling scalable campaigns across multiple channels. Its goal is to help clients achieve meaningful ROI through impactful, scalable content marketing at a global scale.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Boston, MA
Founded: 2008

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