Brainlabs is the independent, founder-led agency building the future of media. We have over 1000 Brainlabbers based across the global, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients' revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world's biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.

What's the role

Newly Launched Brainlabs Creates is at an inflection point - growing fast, winning bigger briefs, and ready to make a serious statement about what great influencer marketing looks like. The Head of Creative Strategy is the person who shapes what that statement is. This is a senior, cross-functional role that owns two things simultaneously: the creative quality of our new business responses and the creative identity of Brainlabs Influencer as a brand. It is a rare opportunity to define a practice's voice from the inside, working alongside some of the sharpest commercial minds in the industry.

What you do

Lead the creative strategy offering across new business pitches and growth opportunities, shaping the central creative idea that sits at the heart of every response.
Define and drive the Brainlabs Influencer brand identity — articulating who we are, what we stand for, and what makes our creative approach distinct in the market.
Help to develop the visual brand identity for Brainlabs Influencer, translating strategic positioning into a coherent, recognisable aesthetic.
Think beyond social executions: champion community-led campaign platforms, cultural ideas, and bold new creative territories that raise the bar for clients.
Write compelling creative briefs, develop pitch decks, playbooks, and client-facing materials to a standard that sets the team apart.
Coach and elevate the broader influencer team's creative thinking, running workshops, reviews, and critiques that make the work braver and more ambitious.
Own the creative narrative through the full pitch process, from first brief to the room itself
Supervise the team's day-to-day creative output, ensuring quality and consistency while delegating effectively so you can focus on the highest-impact work.
Build strong relationships with senior client stakeholders, bringing creative vision and commercial understanding to every interaction.
Flex across influencer-first and media-first briefs, adapting tone of voice and creative approach depending on the needs of the response.
Integrate AI tools into the creative process, from ideation to content production, and help the team do the same.

Who you are

You have a genuine point of view on culture, creativity, and what makes influencer marketing actually interesting — and you're not afraid to push for it.
You can move between big-picture brand thinking and hands-on craft: writing a brief, shaping a deck, or steering a pitch without needing to be coaxed into the detail.
You're energised by building something from scratch - defining an identity, establishing a way of working, leaving a mark on how a team thinks.
You bring out the best in people around you: your feedback is specific, your standards are high, and you make the team feel capable of more than they thought.
You're as comfortable in a new business pitch as you are in a client workshop - you read the room, land the idea, and move things forward.
You think in platforms and communities, not just posts - you're always asking how a campaign can become something people actually want to be part of.

How you succeed

You live our culture code every day!
New business pitches are won with a strong creative point of view at their centre.
Brainlabs Influencer's brand identity is clear, consistent, and recognisable in market.
The influencer team's creative output improves visibly through your coaching and standard-setting.
Creative ideas are grounded in measurable outcomes and built to be tested and iterated.
Senior client relationships are strong and you are seen as a trusted creative voice.
AI tools are embedded into the team's creative workflow in a way that accelerates quality, not just speed.

What happens next?

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

A note on our offices: We pride ourselves in being a company with an office-centric culture and, for the majority of roles we expect people to be in commuting distance of the office and come in for around 3 days per week.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

For details regarding our data processing activities, please refer to our Candidate Privacy Notice

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.

About the company

Brainlabs helps brands improve online performance by planning and buying digital media based on data and technology. Its Cortex platform uses customer data to forecast trends and generate AI-powered briefs, guiding media decisions. The company assembles High-Performance 'Superteams'—specialized, client-specific groups combining vertical knowledge, media expertise, and platform know-how—to translate insights into profitable campaigns. Revenue comes from media planning and buying services; Brainlabs differentiates itself with a data-driven, tech-enabled approach and team-based execution aimed at delivering measurable, sustained business impact for clients.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2012

Get referred to Brainlabs

See people who can refer or advise you

Simplify's Take

What believers are saying

Dishoom hired Brainlabs in August 2026 to boost AI discovery, expanding premium client wins.
Xponential Fitness selected Brainlabs as media AOR in 2026, supporting revenue diversification.
Hannah Jones became Sparro CEO in July 2026, and Eb Yusuf joined days later.

What critics are saying

Brainlabs USA faces Sharma v. Brainlabs USA, LLC, an active race-discrimination lawsuit filed April 20, 2026.
Sparro founders Morris and Cameron Bryant exited in July 2026, signaling post-acquisition integration strain.
Google AI Overviews cut Brainlabs-tracked organic sessions 10.5% across 54 advertisers through April 2026.

What makes Brainlabs unique

Brainlabs runs Cortex AI with Hippocampus, logging 2,500-plus experiments across clients.
Brainlabs blends media, creative, and data through Sparro, Jack Nimble, and Exverus acquisitions.
Brainlabs leadership spans Global CEO Dan Gilbert and CTO Ben Vincent, supporting productization.

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Benefits

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

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Brainlabs

Influencer Creative Strategy

About the job